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Celebrity Big Brother’s AJ Odudu signs new deal with ITV to bring back popular show with Vernon Kay

Published on April 14, 2025 at 08:43 AM

CELEBRITY Big Brother host AJ Odudu has bagged a new ITV deal – and she’s teaming up with Vernon Kay once again to bring back one of the nation’s favourite shows.

The nationwide search for the next great designer is back, and the series will document the search process from start to finish.

Promotional image for M&S Dress The Nation, featuring AJ Odudu and Vernon Kay.
The telly duo are set to front a new season of their hit series
M&S Dress The Nation contestants and hosts.
10 candidates will compete to secure a highly coveted in-house design role
Two people standing in a fabric store.
They will work alongside some of the best designers in the industry

The duo are back to front second series of M&S: Dress The Nation later this year on ITV1 and ITVX.

Wannabe designers will go head-to-head for the ultimate style gig – a dream job at M&S!

In a brand new series, ten hopefuls will battle it out over six sizzling episodes for a once-in-a-lifetime chance to land a coveted in-house design role at the high street giant’s swanky Paddington HQ.

Forget fancy degrees – M&S want raw talent, passion, and a creative spark.

Contestants from all walks of life will take on a string of challenges, from trend-spotting to sketching and sewing, as they try to impress the judges and bag the job.

Working from a glitzy purpose-built studio, they’ll be pushed to the limit with briefs straight from M&S’ real design process – and only one can win.

Fashion icons and celeb guests will join senior bosses each week to decide who slays the runway and who gets the chop – with the winner snapping up a junior designer role tailored just for them.

The show’s first series was fronted by faves and .

AJ Odudu’s telly takeover continues after landing new deal – over a decade after breakthrough.

The TV favourite has come a long way since first bursting onto screens in 2013 on .

After stints on , and , where she waltzed her way to the final with pro partner , AJ has become a household name.

Last year she co-hosted The Big Welcome and returned to her Big Brother roots to front ITV2’s reboot of Big Brother and with – and now she’s not slowing down.

Meanwhile, Vernon Kay has become a familiar face on our screens over the last two decades.

The TV star kicked off his showbiz journey as a model before making the leap to presenting, fronting youth telly staple T4 on and going on to helm primetime favourites like All Star on ITV.

He’s also been a regular voice on Radio 1, Radio X and now Radio 2 – all while squeezing in stints hosting Formula E and battling it out in the Aussie jungle on !

More recently, he became a presenter on ITV's , and as a keen golfer, he regularly plays on the Legends Tour Celebrity Series.

Now, Vernon’s back teaming up with pal AJ Odudu as they prepare to launch another season of their ITV show.

Dress The Nation is available to watch now on ITVX.

AJ Odudu and Will Best at a Celebrity Big Brother eviction.
AJ returned to her Big Brother roots to front ITV2’s reboot of Big Brother and Celebrity Big Brother with Will Best
Rylan Clark, Emma Willis, and AJ Odudu, presenters of Big Brother's Bit on the Side.
The TV favourite has come a long way since first bursting onto screens in 2013 on Big Brother’s Bit on the Side
June Sarpong and Vernon Kay, television presenters, sitting on a red couch.
Vernon started as a model, but quickly gained recognition on shows like The Big Breakfast before joining T4
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