A SUPERMARKET giant is adding more than 100 products to its Aldi Price Match.
Sainsbury's said it will now price match the discount retailer on 800 products – more than any other retailer.
The newly expanded range spans everything from summer picnic essentials to everyday bathroom basics, all priced to match .
Shoppers can now pick up dips like houmous and , quiches, sausage rolls, and even ice cubes at unbeatable value, perfect for garden parties, barbecues, or sunny days at the park.
But the value doesn’t stop at fare.
Sainsbury’s is also cutting prices on a broad selection of staples, including shower gel, handwash, cotton pads, and period care, making everyday savings more accessible for families.
Richard Crampton, Sainsbury’s Commercial Director for Fresh and Convenience, said: “With household costs going up, we’re working hard to help budgets stretch further.
“Our biggest ever Aldi Price Match means customers can save on summer favourites and daily essentials without compromising on quality.”;
For the first time, the initiative also extends to alcohol, including red, white, and sparkling wines.
Bottles of , , and even are now included, just in time for summer celebrations.
This expansion comes as other major supermarkets scale back.
and have both reduced the number of items in their Aldi price match schemes this year, leaving fewer savings on offer.
While Sainsbury’s had also trimmed its list earlier in the year, this latest move marks a strong return to value-focused competition.
The Aldi Price Match is just one of several ways Sainsbury’s is helping customers save.
It also offers on over 9,000 products, personalised Your Nectar Prices, and its Low Everyday Prices programme, all designed to bring down the cost of the big shop.
Together, these initiatives saved customers £2 billion in 2024 alone.
It comes after a number of supermarkets have scaled back their Aldi price match schemes, as they struggled to keep up with the ultra-cheap supermarket.
Back in February, Asda said it would no longer run the offer and instead launched a new “Rollback” scheme which saw it reduce the cost of over 4,000 products.
In the same monthsaid it would reduce the number of products offered in the scheme.
Tesco also removed over 100 products from itsscheme.
Morrisons also runs an Aldi and Lidl price matching scheme for its customers.
It comes after Sainsbury’s price squeeze earlier this year, when the retailer quietly cut its Aldi Price Match list by 75 items, dropping from 681 products in November to just 606.
The move followed a similar rollback from Tesco, which also scaled back its own price match offer.
MORE WAYS TO SAVE
The Aldi Price Match is part of a wider savings strategy from Sainsbury’s.
It also includes: Nectar Prices on over 9,000 products, Your Nectar Prices, tailored discounts for loyalty members, Low Everyday Prices on cupboard staples
WHAT IS PRICE MATCHING?
Price matching has become common practice among the ‘Big Four' supermarkets as the cost of living crisis has sent shoppers on the hunt for cheap goods.
Morrisons price matches with Lidl and Aldi and will update prices to match the cheapest on a weekly basis.
You can also find a price comparison sheet on its website by visiting my.morrisons.com.
Ocado price matches with Tesco on over 10,000 products, and will automatically give shoppers a voucher for the difference if they buy a product which is cheaper at the rival.
This includes promotions and Clubcard prices and is up to a maximum value of £10.
The items can vary and are either identical branded goods or similar and comparable own-brand items.
Items which are price matched can be seen when shopping on the Ocado website as they are marked with a red £ symbol.
It comes as world events such as ‘s invasion of and the aftermath of the Covid-19 have sent the cost of everyday goods skyrocketing in recent years.
While prices have cooled over the last 18 months, many shoppers are still feeling the pinch.
