Alison Hammond fans reveal ‘real reason’ she turned down...

Alison Hammond fans reveal ‘real reason’ she turned down Celebrity Big Brother – 23 years after finding fame on show

Published on March 29, 2025 at 02:55 PM

This Morning star reveals she TURNED DOWN Celebrity Big Brother despite ITV bosses' big money offer

ALISON Hammond fans have today come up with a theory about what they think is the “real reason” why she turned down Celebrity Big Brother.

Yesterday, the presenter, 50, shut down any chance of returning to the Big Brother house – despite the show launching her career.

Alison Hammond on Magic Radio discussing a possible return to Big Brother. — Alison Hammond has shut down any rumours she is going on Celebrity Big Brother

Alison Hammond on Big Brother. — Alison was housemate on Big Brother in 2002

Alison Hammond on Magic Radio saying, "I wouldn't do it again." — Alison refused to ever go back on the show that made her famous

Alison was just 27 in 2002, when she auditioned to be on Big Brother.

She described herself in her audition video as being “addicted to Vaseline”, and a “hugeHarry Potterfan”.

Her application was a success, and she burst onto our screens in the third series ofBig Brother.

This season is considered one of the most iconic BB series' ever.

Season three launched stars likeRadio 1presenterAdele Roberts, TV personalityKate Lawler, and the lateJade Goody.

However, she only managed 15 days in the house before becoming the third housemate to be evicted.

But despite all fame and fortune the show brought her, Alison has refused to go back in the famous house for this year's Celebrity Big Brother – and fans have a theory why she has made this decision.

Taking to social media, one fan said: “As much as I think she’d be amazing in it again, I appreciate her saying no, and I think it’s the right answer.

“Her career is on a high right now and there’s so many variables to BB, and the way viewers would pick her apart for not saying the right thing etc. wise decision.”

While another added: “She’s at her peak let’s not forget what happened to the last person who reached their peak & went back on the show I feel likes it’s a bad omen.”

Alison Hammond, 50, looks slimmer than ever after very glamorous makeover

This one said: “When someone does both BB and CBB it doesn’t go well. So I don’t blame Alison for saying no.”

The fan theory comes following an interview Alison did yesterday.

Speaking to Gaby Roslin on her Magic Radio show, the This Morning host Alison Hammond said ‘she was so grateful' to the show.

Asked if she would do it again, she answered: “I’ve just got asked and I said no. They asked me and I said no I wouldn't do it again. I just think I've done it, haven't I?”

Alison Hammond on the set of This Morning. — Alison is now best known for hosting This Morning

She recalled: “It was 23 ish years ago. It was 2002. I was the second person to be evicted.

“It's unbelievable, when you look back, that chain of events was so correct for me.

“If I'd have won it, I don't think my life would have gone in the same direction. I'm so grateful for Big Brother.”

Fans commented on social media: “Glad she said no. The television industry has changed so much since then. You can lose everything on shows like Big Brother.”

“Never do it again when you've got nothing to gain and everything to lose,” a second user agreed.

“Don’t ever do it again Alison, leave the magic how it was,” a third noted.

Alison Hammond on the This Morning TV show. — Alison is now considered one of Britain's biggest stars

ALISON'S BIG BREAK

Shortly after leaving the Big Brother house, she landed the job of This Morning's entertainment reporter in 2003.

This then lead to her hosting the show'sFriday gig along withDermot O'Learyin 2020.

As the queen of reality TV, she has also starred in programmes included I'm A Celebrity, Celebrity Stars In Their Eyes, Celebrity Ready Steady Cook, Celebrity Coach Trip and Celebrity MasterChef.

Alison made a huge impression on Channel 4 bosses when she appeared on Celebrity Bake Off in 2020, alongside Joe Sugg, Alex Jones and James Blunt.

In fact, she made such an impact on the show's producersthey offered her the job of co-hostin 2023.

Alison Hammond's rise to stardom

SHE graces our televisions every Friday, as she co-hosts This Morning with Dermot O'Leary.

But just how did Alison Hammond first find fame?

2002 – Alison competed in Big Brother, and was the second housemate to be evicted . She won over viewers with moments such as when she broke the table in the garden by jumping up and down on it.

It was this year that she also started presenting for This Morning in a guest capacity.

2003 – Alison had a small acting role on TV drama Doctors.

2004 – This was the year that Alison returned to reality television, starring in shows including Celebrity Fit Club and Celebrity Stars in their Eyes – for which she performed as Nina Simone.

2010 – After several years of presenting gigs and reality show appearances, Alison was signed up to appear on I'm a Celebrity… Get Me Out of Here! She came in 10th place.

2014 – This was a busy year for Alison as she competed on both Celebrity Masterchef and Strictly Come Dancing, coming in 10th in the latter.

2020 – Alison appeared on The Great Stand Up to Cancer Bake Off – her first, but not last, time in the famous tent.

2021 – Alison co-hosted This Morning for three episodes alongside Phillip Schofield.

It was later announced that Alison and Dermot would be replacing Eamonn Holmes and Ruth Langsford as presenters of This Morning on a Friday.

2023 – Alison was announced as the new co-host of The Great British Bake Off, replacing Matt Lucas to present alongside Noel Fielding.

2024 – Following the death of Paul O'Grady, Alison stepped in as host of For The Love of Dogs.

2025 – An eight-part series titled Alison Hammond's Big Weekend will premiere on BBC one next year, as she spends 48 hours with a celebrity in a bid to really get to know them.