Bargain supermarket butter crowned better than Lurpak in taste test

A SPREADABLE butter from a discount supermarket has been named tastier than Lurpak – and it's cheaper too.

champion Which? carried out a blind taste test to find out what shoppers preferred out of spreadables from the eight major supermarkets versus premium brand .

Sixty-seven people rated the products – and they picked out ‘s Nordpak spreadable butter as the tastiest.

It was also one of the options at £2.18 for 500g, earning it a Which? Great Value Endorsement.

Tasters said the creaminess was spot on and they also liked its colour and well-rounded flavour, giving it an overall score of 75%.

For comparison, Lurpak is the most expensive spread tested – costing nearly £5 for 400g.

It came out in fourth place among taste testers, although they were still impressed by its appearance, flavour and texture.

Coming in at a very close second was the Lightly Salted Butter Blend from M&S with a score of 74%.

scored it particularly well for its flavour and texture, and it also had the highest proportion of butter out of all the spreads.

It was among the pricier offerings though, at £2.30 for 250g, but still remains cheaper than Lurpak.

The third supermarket version to score higher than Lurpak was the Salted Spreadable, with 73%.

It narrowly pipped Lurpak to the post in the taste tests, and it's also half the price at £1.97 for 450g.

Plus, it was rated by the panel as among the best for texture.

The spreadable butters from , and also scored fairly well, but those from and didn't so much.

They lost marks for aroma, flavour and creaminess.

Here is how the rest of the supermarkets did:

• Ocado Lightly Salted Spreadable – 70%. Reasonably liked overall, scoring well on appearance, flavour and creaminess. £2.25 for 500g (45p per 100g).
• Asda Spreadable Slightly Salted – 69%. Worth considering, although tasters didn't find the texture quite as satisfying as higher scoring spreads. £2.18 for 500g (44p per 100g).
• Lidl Danpak Spreadable Slightly Salted – 66%. Lidl's spread isn't bad, however others were rated more highly for aroma and strength of flavour. £2.18 for 500g (44p per 100g).
• Tesco Butterpak Spreadable Slightly Salted – 64%. Tesco's offering had a good appearance, but the panel were disappointed with the aroma and flavour. £2.18 for 500g (44p per 100g).
• Waitrose Spreadable – 59%. The lowest scoring spread overall, lacking in both flavour and creaminess. £2.75 for 500g (55p per 100g).

Natalie Hitchins, Which? head of products and services, said: “A spreadable butter that can be used straight out of the fridge and without making a mess of your bread can save time and stress.

“We've churned through offerings from the main supermarkets and found Aldi's Nordpak is not only the tastiest tub on test, but also less than half the price of its branded counterpart.”

The butters were all tested by a panel of 67 people in March 2025 at Which?'s specialist test lab.

The spreads were all served with a slice of toast, and the testers tasted them in a fully rotated order to avoid any bias.

Each tester had a private tasting booth so they couldn't discuss their tests or be influenced by others.

They each rated the flavour, aroma, appearance and texture of the butters.