‘Beautiful’ seaside shop popular with tourists suddenly closes down – as customers cry ‘what will I do without you’

FANS cried “what will I do without you” as they waved goodbye to a “beautiful” seaside shop.

In another crushing blow to the high street, a popular independent store is set to shutter their branch in .

The Silver Lily, located in the picturesque town of Saundersfoot, drew in both locals and tourists with a range of clothes, jewellery and accessories.

But husband and wife owners Jilly and Trev have made the shocking announcement to close down.

The couple told devoted customers they wished to focus on family life, as well as another branch in Haverfordwest.

Jilly shared on social media: “Since we posted on Facebook about closing in Saundersfoot, we’ve had so many lovely messages.

“It’s been really heartwarming, and it’s made us quite emotional.”;

She added: “I started The Silver Lily in Saundersfoot about 13 years ago more or less as a little hobby, but the business really took off and we opened up in Haverfordwest five years ago and then in Tenby.

“It ‘s been a lot of hard work, but I've loved it and I suppose we've been the victim of our own success.

“Closing Saundersfoot will be heartwrenching, but it may be give us a bit of scope to slow down and focus on life, and family and having time for people.”

One disappointed customer penned: “So sorry to hear this. You have a beautiful shop and have always been my ‘go to’ for the most lovely silver jewellery.”

Another added: ”Oh no, what am I going to do without you!”

Fans have been urged to continue shopping at their other two sites.

The Saundersfoot will officially shut down on the first weekend of May.

This comes as a beloved permanently just a few years after opening.

The retailer, in, waved goodbye to devastated customers on Tuesday.

BS8 Vintage now sits empty after a hugesale which saw all items on the shelf for under a tenner.

Elsewhere,– as more than 30 store owners saw their tenancies scrapped overnight.

The Square Shopping Centre in ‘s Priory Square has been temporarily closed following a fire risk assessment last week.

In a crushing blow, it was officially announced the centre, which houses everything from retail giants to pubs, would be shuttered “indefinitely”.

And, disappointed shoppers are waving goodbye to a beloved boutique closing after 22 years.

Family-run Little N's Baby Boutiquetheir site in Dartford,, in just days.

HIGH STREET STRUGGLES

It comes as other retailers, both independent and industry giants, continue to struggle.

Dozens of shops are set to close across the country before the end of the month in the latest blow to UK high streets.

Just a few months in to 2025 and it's already proving to be another

Rising living costs – which mean shoppers have less cash to burn – and an increase in online shopping has battered in recent years.

Just this week former staple of the high street Quiz crashed into administration with the immediate closure of .

bosses made the decision to axe nearly 100 branches as they battle challenges linked to tax changes.

Approximately a quarter of the retailer's 364 stores are .

This equates to about 91 stores, with a significant impact on New Look's 8,000-strong workforce.

It's understood the latest drive to accelerate closures is driven by the upcoming increase in National Insurance contributions for employers.

The move, announced by in October, is expected to hit retailers hard – and the has predicted these changes will create a £2.3billion bill for the sector.

Meanwhile,the WHSmith brand name looks.

In a fresh update, UK also told Flying Eze that 253 stores have now shut as part of cost-cutting plans.

Meanwhile,launched a big closing down sale amid 37 closures last month.