Beauty Pie review UK: I tested 7 products from the subscription service

AS someone who takes skincare and makeup seriously, I'm not one to introduce new products to my routine without good reason.

But after hearing great things about Beauty Pie, I was excited to test out its range.

In a world full of brands, products and claims, it can be hard to know what to spend your hard-earned money on.

Beauty Pie is an online haven of all things skincare, makeup and haircare, that offers a wide range of cruelty-free products to suit different needs.

With different collections that target specific areas, from Super Healthy Skin and Super Healthy Hair to Youthbomb and Happy Face, Beauty Pie's considered approach to its range makes it feel like you're in safe hands.

Offering an optional skincare quiz, you simply have to answer five questions relating to your age, skin type, and current routine and then your results are generated.

Beauty Pie will then recommend specific products based on the answers you supplied, making shopping seamless and easy, especially if you're newer to the world of skincare.

In a world where everything seems to be getting more expensive, I was initially unsure of the membership model.

However I do think Beauty Pie is onto something, and the key to it all is amazing products, some of which I've reviewed below.

Pros

• All products are 100% cruelty-free
• Wide range of products across skincare, beauty and haircare
• Two membership options of £29 per year or £59 per year
• Access to ‘Insider Products' when you're a member

Cons

• Products are on the pricier end if you don't have a membership
• You don't get as many perks if you go for the cheaper annual subscription

Rating: 9/10

How does Beauty Pie work?

Put simply, the idea of Beauty Pie is to give shoppers more for less.

Working with some of the best beauty labs in the world to create its own collection of cruelty-free haircare, skincare, body care, make-up and supplements, Beauty Pie cuts out the markups meaning customers save money.

Removing what it describes as “ridiculous retail mark-ups, fancy shops and glitzy packaging”, Beauty Pie members can expect to shop high-quality products for up to 70% less than competitors in the space.

Beauty Pie currently offers two annual membership options (there is no monthly payment option).

Beauty Pie+ Starter is £29 per year, which works out at under £2.50 per month, but is billed annually.

It gives you instant access to member prices, plus free shipping on orders over £60, however you're limited to four orders each year.

Beauty Pie+ is £59 for the year and is billed annually, which works out at £4.95 per month and there's no limit on the number of orders you can place.

Beauty Pie+ members will also get instant access to members' prices along with a welcome gift worth £60+, a choice of a full-size gift each year you renew your membership, a free sample with eligible orders over £50, exclusive offers throughout the year, and free shipping on orders over £35.

Beauty Pie review: individual product reviews

Super Healthy Skin Deluxe Body Moisturiser Crème

Super Healthy Skin Deluxe Body Moisturiser Crème, £19 for members

Pros: Smells amazing, light but luxurious texture, absorbs quickly without leaving residue

Cons: None

Rating: 10/10

I cannot begin to express how obsessed I am with this body cream.

I have always had quite sensitive skin and suffered badly with eczema when I was younger, so I'm quite cautious about body creams, especially ones containing fragrance.

When I first tried the Super Healthy Skin Deluxe Body Moisturiser Crème, I was immediately impressed with the luxurious texture, the ease with which it absorbed into my skin and the heavenly scent.

It didn't cause any irritation (although if you do have a skin condition, please always be cautious), nor did it dry it out.

The light, refreshing but still warming fragrance comes from essential oils of orange, geranium and tonka bean, while the liquid shea butter and hibiscus flower and meadowfoam oils leave your skin soft, supple and hydrated,

I can't give this body cream enough praise, and would absolutely recommend it to anyone.

In my opinion, it is worth every penny at £19 for members (£32 for non-members) and is honestly reason enough to sign up for the Beauty Pie membership.

Size: 250ml, How to use: ‎On clean skin, smooth on and use circular massaging motions to increase absorption, SPF: None, Main ingredients: Cold pressed Hibiscus Flower and Meadowfoam Oils, Liquid Shea Butter and Essential Oils of Orange, Geranium and Tonka Bean.

Super Healthy Skin Moisturizing Shea Butter Suds Body Wash

Super Healthy Skin Moisturizing Shea Butter Suds Body Wash, £10 for members

Pros: Smells amazing, super nourishing, lathers nicely without stripping skin

Cons: None

Rating: 10/10

I began using the Super Healthy Skin Deluxe Body Moisturiser Crème before this body wash and after a few days I became obsessed, which made me RUN to try the body wash too.

The Super Healthy Skin Moisturizing Shea Butter Suds Body Wash is the perfect in-shower product to elevate what can be a mundane everyday requirement.

Like the body cream, it has a gorgeous light citrus scent that offers sweet, warm notes which are heavenly in a hot shower.

The creamy texture lathers up nicely under water and leaves your skin feeling clean and nourished, rather than dry and stripped like many other body washes.

I use this every day and follow up with the body cream and my skin has been thanking me; I also smell great, if I do say so myself!

Size: 500ml, How to use: Massage onto dry skin before showering and then run under water, rubbing in circles until soft foam forms and rinse off, SPF: None, Main ingredients: 9% Sweet Almond Oil, Aloe Vera, Glycerin, Lemon Butter, Coconut Oil and Shea Butter suds.

Triple Beauty Perfect Glowy Powder

Triple Beauty Perfect Glowy Powder, £12.50 for members

Pros: Easy to blend, lightweight, not glittery

Cons: None

Rating: 10/10

Highlighters have been a fan favourite for a long time now, and with different dewy formulations, powder highlights seem to have become an oft-maligned product.

I do like a glow, but I'm not wild about intense highlighters which means a light powder is perfect for me, and I absolutely love Beauty Pie's version.

The Triple Beauty Perfect Glowy Powder offers a subtle but buildable glow that enhances the high points of the face.

It's not overly glittery (glitter highlight is a definite no for me) and it delivers a gorgeous warm pop without looking stark.

It's really lightweight and doesn't sit on top of your make-up, as its blendability means it seamlessly fits into any make-up look.

I prefer to go on the more natural side with base makeup, so this soft highlight powder is great for my everyday routine.

Size: 8g, How to use: Use an angled highlighter brush or a fluffy tapered brush to sweep the highlighter powder along the high-points of the cheekbones, and brow bone. Brush across the bridge of the nose and over the Cupid’s bow, SPF: N/A, Main Ingredients: Fatty Acids, Amino Acids, Extra pure pigments

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Keep This 4-Shade Eyeshadow Palette (Smoky Plum)

Keep This 4-Shade Eyeshadow Palette (Smoky Plum), £22 for members

Pros: Stunning colours, good pigment, long wearing

Cons: None

Rating: 10/10

I love an eyeshadow. I always have and always will.

Despite having slightly hooded eyelids, it's never stopped me from sweeping on a little something every day. It's a step I'll rarely miss as I think I look tired without it.

I have hazel eyes that look plain brown in the dark but golden in the light so I'm always looking for purple-toned eye products to bring out the warmer tones of my eyes, and this shadow has been a real treat.

The Keep This 4-Shade Eyeshadow Palette in Smoky Plum is absolutely gorgeous. The quad of four features two shimmery finish pigments, and two matte finish shades, perfect for combining to create the perfect smoky eye.

The great thing about this palette is that it's really easy to build up the colour, meaning you can go subtle and do a light wash of the matte sepia tone, or you can double up on the shimmer and go all out.

The pigment is impressive without being hard to blend, and it lasts really well with a primer or just a set powder as a base.

Size: 6.5g, How to use: Apply to eyelids and blend as desired, SPF: N/A, Highlights: No preservatives, No talc

Super Healthy Hair Always On Leave-In Conditioning Treatment

Super Healthy Hair Always On Leave-In Conditioning Treatment, £12 for members

Pros: Smells gorgeous, leaves hair silky smooth without residue, easy to use

Cons: None

Rating: 10/10

Just like the body iteration of the Super Healthy range, the Super Healthy Hair Always On Leave-In Conditioning Treatment smells heavenly.

I am totally obsessed with the scent in this collection and that's before I start talking about the results of the product itself.

Designed to play the final part in your hair routine, this ultra-light leave-in conditioning spray is perfect for leaving hair shiny, soft and hydrated.

My hair gets knotted after washing but this was great for helping to detangle, and my hair dried so much more smoothly than normal.

After just one use my hair looked healthier, shinier and more nourished, and although it was silky smooth, my hair still held a curl (although I did use a little extra hairspray just in case).

It's the first haircare product I've tried from Beauty Pie, but if this is anything to go by then I'm definitely in the market for trying more.

Size: 150ml, How to use: Mist through mid-lengths and ends of clean, towel-dried hair, SPF: N/A, Main ingredients: Vegan Keratin Complex and a Tri-Vitamin Blend

Superdrops Brightening Niacinamide (10%)

Superdrops Brightening Niacinamide (10%), £15 for members

Pros: Nice formulation that isn't too runny, makes skin feel firm

Cons: Little bit of a sticky residue, I haven't seen a huge difference in skin brightness

Rating: 7/10

Niacinamide is a skincare ingredient that really seems to be having a moment in the spotlight recently, and for good reason.

Known for its hydrating, smoothing and brightening effects, it's a great one to incorporate into your routine if you're looking to achieve a glow.

I really like Beauty Pie's Superdrops Brightening Niacinamide (10%) as the formulation is so lovely to use. It's not too runny meaning it can be applied to skin easily.

Immediately after applying it makes my skin feel firm and smooth, however I haven't seen a huge difference in skin brightness.

That said, I do have hyper-pigmentation and a lot of freckles so don't often see remarkable results from products relating to brightness.

It's a lovely, easy-to-use product I really enjoyed incorporating into my night routine, but I did find when I used it in the morning, layered with moisturiser and makeup, there was a bit of a sticky residue.

It's definitely one I'd recommend, especially in the colder months with less sunlight; and at just £15 for members it's a steal!

Size: 30ml, How to use: Each morning and/or evening, massage 5-6 drops onto a clean face and neck. Follow with serum, moisturiser and/or SPF, SPF: None, Main ingredients: 10% Niacinamide, Oxygeskin and Evermat.

Plantastic Magic Mandarin Hand Cream

Plantastic Magic Mandarin Hand Cream, £12 for members

Pros: Perfect size for taking on the go, absorbs really easily into skin

Cons: The mandarin and lime scent is a little too strong for me

Rating: 7/10

I love a hand cream and have a few on my bedside table at any given time, but it can be tricky to find the perfect one.

The Plantastic Magic Mandarin Hand Cream is super hydrating with a blend of shea butter, niacinamide and meadowfoam oil all working together to leave hands feeling thoroughly nourished.

It's the perfect size for chucking in your bag and taking with you, and it doesn't leave a horrible slimy coating once absorbed, which gets a big thumbs up from me.

The only thing I'm not super wild about is the scent. I am obsessed with the majority of Beauty Pie's fragrance blends, however the mandarin, lime, geranium and rosemary combination for me is a little too intense – although it does settle quite quickly.

Size: 75ml, How to use: Massage into clean dry hands, SPF: None, Main ingredients: Niacinamide, Glycerin, Shea Butter, Meadowfoam Oil, Mandarin Oil, Bergamot, Lime, Geranium, Rosemary and Ylang.

How much does Beauty Pie cost?

Beauty Pie works on a membership basis, that offers two different options: Beauty Pie+ Starter and Beauty Pie+.

Both of these are annual payments and there is no longer a monthly membership option.

The starter membership costs £29 per year and for that you get instant access to members' prices and free shipping on orders over £60. However with this membership you're limited to four orders per year max.

The plus membership costs £59 for the year (billed annually) and offers a whole host of perks.

You can cancel your membership at any time and you can find more details around cancellations and T&Cs here.

Is there an alternative to Beauty Pie in the UK?

As far as we can see there’s no other subscription service in the UK that works like Beauty Pie. However, there are subscription services that offer a curated box of goodies each month for a fee, and you can find out more about that in our best beauty boxes article.

Some beauty companies also offer one-off collections, rather than monthly, beauty boxes – Latest In Beauty, and Boots among them.

If your main concern is skincare then Dermatica and Skin + Me create personalised treatment plans and customised skincare based on the information you provide. They then supply product every four weeks and you pay a monthly fee, which you can cancel at any time.

Beauty Pie review verdict: is it worth it?

Without stating the obvious, I love the concept of being able to buy high-quality products at reasonable prices, so Beauty Pie was already in my good books before I had even tried it out.

It's clear that every product is high quality, and each offering comes completely full size – you won't catch any sample sizes around here.

The Beauty Pie+ yearly membership works out at just under £5 a month, while the Beauty Pie+ Starter membership costs less than £2.50 per month. Both are billed annually.

For the products on offer and the significant markdown, I think this is well worth the cost – it's less than the price of a coffee every month.

• Join Beauty Pie here

Beauty Pie FAQs

Where does Beauty Pie get its products?

Beauty Pie's products are sourced from 20 leading laboratories known for producing leading beauty brand formulas.

Beauty Pie cuts out unnecessary expenses that get passed to the customer, meaning it can sell its product range for significantly lower prices.

Are Beauty Pie products good quality?

Yes, the items from Beauty Pie are the same high-quality products that you'll get if you bought leading brands from the shops.

Is Beauty Pie a legitimate company?

Yes, Beauty Pie is a legitimate company.

The brand was launched at the end of 2016 and has been providing its members with savings since.

How is Beauty Pie so cheap?

Beauty Pie is cheaper than most leading beauty brands because it ditches marketing and selling methods used by competitors in favour of a subscription-based model.

Removing unnecessary costs associated with packaging, retail markups and physical stores, Beauty Pie offers products up to 70% cheaper than competitors.

What's the catch with Beauty Pie?

It's not a catch, but the whole idea of Beauty Pie is that you must be a member in order to claim the best prices, which means having to pay for a subscription.

If you love the products and continuously buy from Beauty Pie then the subscription cost unlocks huge savings meaning you save money in the long-run.

However, if you pay for a membership and stop shopping at Beauty Pie without cancelling then you would technically be paying for nothing.

As long as you stay on top of your membership and enjoy the products, there's no downside.