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B&M shoppers stunned to see Cadbury chocolate bar back in UK for 49p – almost two decades after it was discontinued

Published on April 14, 2025 at 04:01 PM

B&M shoppers were stunned to see a Cadbury chocolate bar back in the UK almost two decades after it was discontinued.

The rare chocolate bar which was launched in 2012 and “aimed at women”; was found back on their shelves for only 49p.

Aisle of Christmas chocolates and cookies in a B&M store.
B&M shoppers were stunned to see a Cadbury chocolate bar back in the UK almost two decades after it was discontinued
Cadbury Crispello chocolate bars on sale.
Cadbury Crispello are being sold in individual packs each containing four crispy shells

Crispello, a mix of wafer and chocolate, has only been available abroad until recently but shoppers were quick to spot it back in the UK.

The bars are being sold in individual packs, each containing four separate chocolate-covered crispy wafer shells with a creamy chocolate filling.

Snack lovers on say they have not been able to source them in this country for many, many years.

But since they were spotted in the snack aisle at B&M, it's brought back a sense of nostalgia for those who'd forgotten all about them.

On , one user said: “Saw these in B&M and immediately thought of years ago when they were out.”

While another added: “Need these! I remember back in the day when they came out and they were yum.”;

Another posted “Addictive”;

While one said it reminded them of the Bueno range.

The B&M website describes Crispello as: “Delicious Dairy Milk chocolate with a crispy centre.

“Four fingers of light crispies coated in milk chocolate. Perfect for sharing or scoffing by yourself!”

When first launched Crispello back in 2012, the brand explained that they were firmly aimed at women.

In a Guardian article from the time, it described Crispello’s name as having a “purry appeal”; and “aimed squarely at a female demographic”; reports Somerset County Gazette.

Despite this, its in the UK was short-lived, disappearing off the shelves within a couple of years.

Meanwhile, has been labelled as ‘’ all over again after it was ,

But now, those with a sweet tooth can get their hands on Iceland's brand new Bergen Dubai Cookies– and fear not, they .

The tasty cookies are covered in milk chocolate and stuffed full with .

And don’t worry, if you're and on – as these new cookies are super purse-friendly at just £2 a pack.

But it's not just jumping on the chocolate trend.

Morrisons are selling an Easter egg that's Dubai-inspired, but they've also got

The decadent treat, which can be found in thesection, has a soft chocolate cheesecake top, pistachio flavoured soft cheese and a pure Kunafa base.

However, please note that some posters on described the £5 price tag as “daylight robbery”.

Two slices of pistachio cheesecake with chocolate topping.
Some say Morrison's cheesecake is “daylight robbery” but others love it
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