THIS is the outrageous moment a nine-year-old boy yells aggressive abuse at a television reporter – before being encouraged by his dad.
The horrifying comment was made towards journalist Michelle Mackey while she was filming a segment in .
The youth yelled out the insulting phrase as Mackey worked outside Toronto‘s Rogers Centre.
The alarmed reporter paused after the boy interrupted her filming when he screamed: “F**k her right in the p***y!”
Mackey's face immediately shifted from professional to both disappointed and disgusted as the pair walked away in laughter.
It is unclear if the adult he was with was his parent or not, although Mackey claimed the man was the boy's dad in her video caption.
The appalling insult is a reference to a popular meme which surfaced about a decade ago – making it older than the boy himself.
The original viral videos from 2014 are believed to have been made by filmmaker John Cain.
He created a string of fictional prank videos, firstly including a reporter who said the phrase while not realising they were on air.
Other clips depicted video-bombing incidents – where bystanders caught in public filming would interrupt journalists by shouting the crude catchphrase.
It inspired real people to recreate the vile act in front of reporters while they worked.
Furious Mackey uploaded the footage to , where she blasted the child and his irresponsible dad.
She said: “This was one of the most alarming things I’ve witnessed as a news reporter.
“What looked to be an 8 or 9-year-old boy yelled this at me, WITH HIS FATHER BY HIS SIDE.
“They proceeded to laugh and walk away.”
Her video was viewed over 3.3 million times.
She also blurred out the faces of the child and parent “out of respect”.
The reporter added: “Whether this is yelled at a man or woman, it perpetuates and normalises misogyny.”
She appeared to understand the boy's sick reference, by saying: “I thought this horrible trend was over.”;
In an interview with NBC TODAY, Mackey said she was “disturbed”; by the boy’s actions.
She told viewers: “I wanted to be able to look that father and kid in the eye and say, ‘Can you say that again to me, looking me in the eye as a human being?'”
She complained that the adult failed to intervene and say something, and instead encouraged his behaviour by laughing.
Mackey slammed the humiliating phrase as “violating”.
Her video split public – some blasted the child and guardian while others seemed to find the reference hilarious.
One user referring to the trend's acronym said: “FHRITP in 2025 is crazy.
Another user commented: “Why is everyone so mad does no one remember the original?”
While a sickened user said: “Ah misogyny, still teaching our children it’s OK to be violent towards women.
“I’m so sorry this happened to you.
Another added: “This is literally what Adolescence is about and men in the comments still aren’t getting it.”
But a separate user branded the ordeal as a “classic meme” and said the reporter needed to “get with the times”.
