Surprising supermarket chain launches new Aldi price match on hundreds of household essentials

A SUPERMARKET giant has launched a new Aldi price match on hundreds of households essentials.

The Co-op said it would price match the German discounter on over 100 products.

Price matching is a popular tool used by retailers in recent years to try and stop customers from shopping at cheaper rivals.

The scheme will only be available for customers who are signed up to its membership, which costs £1.

From Wednesday, March 26, customers with a Co-op membership will be able to shop the price difference.

That includes a price of a pint of milk which will drop from 95p to 85p for members.

Also a 500g bag of Co-op carrots will reduce from 45p to 38p for those signed up to the scheme

Co-op Chopped Tomatoes 400g will cost 62p for non members, while members will pay 47p, which has been price matched to Aldi member price 47p.

Members will now be charged £1.45 for a six packet of medium free range eggs, offering a saving of 20p.

They will also be charged £1.45 for Co-op tiger bloomer bread, again offering a saving of 20p.

The new price commitment will be available across all of Co-op’s 2,400 shops

And platforms includingShop.coop, Deliveroo and Uber Eats.

Matt Hood, managing director for Co-op, said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers.

“Which is why we are taking this big step to price match, in our stores and online, as we know discounter prices are often the benchmark of value for consumers, and we are facing directly into that.”

The move makes the Co-op the first convince store to offer the Aldi price matching service.

It comes after a number of supermarkets have scaled back their Aldi price match schemes, as they struggled to keep up with the ultra-cheap supermarket.

Back in February, Asda said it would no longer run the offer and instead launched a new “Rollback” scheme which saw it reduce the cost of over 4,000 products.

In the same month ,Sainsbury's said it would reduce the number of products offered in the scheme.

Tesco also removed over 100 products from its Aldi Price Match scheme.

Morrisons also runs an Aldi and Lidl price matching scheme for its customers.

WHAT IS PRICE MATCHING?

Price matching has become common practice among the ‘Big Four' supermarkets as the cost of living crisis has sent shoppers on the hunt for cheap goods.

Morrisons price matches with Lidl and Aldi and will update prices to match the cheapest on a weekly basis.

You can also find a price comparison sheet on its website by visiting my.morrisons.com.

Ocado price matches with Tesco on over 10,000 products, and will automatically give shoppers a voucher for the difference if they buy a product which is cheaper at the rival.

This includes promotions and Clubcard prices and is up to a maximum value of £10.

The items can vary and are either identical branded goods or similar and comparable own-brand items.

Items which are price matched can be seen when shopping on the Ocado website as they are marked with a red £ symbol.

It comes as world events such as Russia‘s invasion of Ukraine and the aftermath of the Covid-19 pandemic have sent the cost of everyday goods skyrocketing in recent years.

While prices have cooled over the last 18 months, many shoppers are still feeling the pinch.

WHAT IS THE CO-OP MEMBERSHIP SCHEME

Since January 2024, Co-op‘s scheme has been solely focused on rewarding members with exclusive pricing.

For example, a 19-pack of Pampers Baby Dry Pants costs £5 for members and £6 for non-members.

It costs £1 to sign up to the scheme.

Customers also get access to two personalised offers every week.

Co-op introduced its new “Members Price” offer in April 2023.