BOSSES of cash strapped Coronation Street have taken drastic action to rake in some money from the soap.
TheITVsoap has been rocked by a cash crisis of late with many stars having been axed or have .
And now bosses have taken action to raise funds for the cash-strapped soap.
Corrie bosses have applied to trademark the ‘Corrie’ brand with the UK’s Intellectual Property Office.
According to reports, the show wants to be able to flog items for fans to buy including the likes of toiletries, cosmetics, soaps and perfumes.
The soap could also sell essential oils, perfumes, make-up, hair lotions, shampoos and suntan lotions.
The Mirror reports that the application “also extends to homewares like kitchen utensils and bed linen”.
This means fans of the hit Manchester-based soap opera might soon be able to stock up on an array of ‘Corrie' branded goodies.
The trademark for the name ‘Corrie' was filed last month byITV/
It will stay in place for 10 years once it has all gone through and been finalised.
Speaking to the aforementioned outlet, an intellectual property lawyer opened up about what this means for the soap.
They said that the trademark “enhances the TV company's capacity to take action against unauthorised third parties that might use its name for commercial purposes”.
The expert went on to say that just by having these trademarks registered “can serve as a significant deterrent” to any third party contemplating the use of the name ‘Corrie'.
“Moreover, it enhances ITV's prospects for commercialising the Corrie brand,” they added, noting how “they are likely to seek opportunities to license these trademarks to partners, generating revenue through royalties in the process”.
Other items that the soap are looking to trademark are “lunch boxes, beer glasses, water bottle and teapots.”
As well as “hats, ties, rain ponchos and bathrobes”.
Fans of the long-running soap can already purchase items from the Coronation Street gift shop at the site of the tour.
According to the shop itself, the Corrie shop is “an absolute treasure trove”.
They state: “We’ve got tote bags, towels, and mugs with famous Corrie quotes plastered all over ’em!
“It’s like owning a little piece of the Street.”
And on the ITV shop, items such as a Coronation Street puzzle and ‘I heart Corrie' mugs and t-shirts are currently available.
So it looks as though the shop will soon be getting a whole load of brand new stock once the trademark has gone through and been rubber stamped.
