AN iconic department store has launched its final clearance sale before shutting its doors after 124 years.
Family-run store , which has welcomed shoppers for five generations, will close for the final time on Sunday June 8.
Ahead of the closure the department store has slashed prices, offering huge discounts across all departments.
Shoppers will be able to snap up bargains across beds, furniture, and fashion before the doors shut.
Discounts include 50% on top-brand beds including Relyon, Dunlopillo and Sleepeezee.
Huge discounts will also be available on , sportswear and shoes.
Shoppers have expressed their dismay at the store's closure.
One said: “Such a shame.”
Another added: “Loved this shop and it’s top floor restaurant.”
A third said: “Ealing has lost its heart, soul & uniqueness!”
Locals said had already lost many independent stores including John Sanders, F W Rowse and Bentalls.
Daniel of Ealing has blamed this on rising costs and challenging trading conditions.
The had been founded in 1901 by Walter James Daniel and has been a staple of the high street for generations.
Over the years, Daniel grew from Ealing to Windsor and even had shops in Reading, Newbury, Cardiff, Ebbw Vale, and Chiswick.
The retailer even holds a warrant, supplying gifts to the Royal Household.
The Windsor flagship store will remain open, alongside its online business danielstores.co.uk.
The firm has said that five Daniel employees will be impacted by the closure of the Ealing store.
Managing director Tony Durkin said: “We're still going after 120 years and our store is still continuing trade in Windsor – it is the that is causing the problem.”
The Ealing store's final days will see a frenzy of shoppers racing to bag closing-down deals.
Why are retailers closing stores?
Retailers have been feeling the squeeze since the pandemic, while shoppers are cutting back on spending due to the soaring cost of living crisis.
High costs and a move to shopping online after the pandemic are also taking a toll, and many high street shops have struggled to keep going.
However, additional costs have added further pain to an already struggling sector.
The British Retail Consortium has predicted that the Treasury's hike to employer NICs from April will cost the retail sector £2.3billion.
At the same time, the minimum wage will rise to £12.21 an hour from April, and the minimum wage for people aged 18-20 will rise to £10 an hour, an increase of £1.40.
The Centre for Retail Research (CRR) has also warned that around 17,350 retail sites are expected to shut down this year.
Recent closures have included , and .
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