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Lidl’s own viral ‘Dubai chocolate’ hits shelves TODAY with fans queuing to grab their bars after they sold out on TikTok

Published on March 29, 2025 at 03:25 PM

An image collage containing 2 images, Image 1 shows Queue of people outside a Lidl store waiting to buy Dubai-style chocolate, Image 2 shows Two children holding Dubai-style chocolate bars outside a Lidl store

FANATIC shoppers swarmed Lidl stores to nab the viral Dubai chocolate bar for under a fiver.

Having sold a whopping 6000 J.D. Gross Dubai bars in just 72 minutes on their TikTok shop, the choccies hit the shelves of the bargain chain this morning.

Queue of people outside a Lidl store waiting to buy Dubai-style chocolate.
Eager chocolate fiends waited for Lidl to open at 8AM in Gosport, Hampshire
Two boxes of J.D. Gross Dubai Style Chocolate.
J.D. GROSS Dubai chocolate complete with Kadayif pistachio paste.

Anticipation has been building on social media, with hundreds inquiring about the specific time they will be released.

Users warned the supermarket to be “ready for a rampage”; and that there may be “tears”; if they sold out too quickly.

A queue snaked outside the Gosport, Hampshire outlet at 8am with punters eagerly waiting for the sliding doors to open.

Most headed straight for the middle aisle, home to the specialist food section, where they picked up their bars.

Poppy and Archie Nelson, 11 and seven, respectively, were so excited that they got up at 5.30am to make sure they got there before the luxurious bars sold out.

She said: “I’ve been seeing it all over the internet, and it looks really yummy.

“I’ve been to Dubai before and seen it made, and I think it would be cool to eat Dubai chocolate.

“They are restricting it to two a person, and they’ve sold a box already.”;

Waitrose also had to impose a two-bar limit due to the popularity of the product despite their version costing a tenner.

Comparatively, the Lindt version costs just £3.99 with a Lidl plus card and £4.99 without.

Two children holding Dubai-style chocolate bars outside a Lidl store.
Archie and Poppy Nelson proudly show their hard won Dubai chocolate bars.
Several boxes of J.D. Gross Dubai Style chocolate bars on a store shelf.
Stocked and ready to go for eager-eyed bargain hunters.

Ind

Indisputably the most affordable bar on the market, it is nearly three times cheaper than some big-name alternatives.

The bar features a creamy pistachio centre inspired by Knafeh, an Arabic dessert made from fine pastry and nuts.

It is then cased in unctuous milk chocolate, creating the ultimate balance of smooth and crunchy.

Tik-tokkers rushed to rate Lidl’s budget offering, raving about the quality, especially given the price.

One remarked: “Silky baby, silky, it’s got even more filling than the Lindt version.”

Another said: “It’s got the crunch; this is really good for 3.99, such a luxurious bargain!”;

A food influencer, Angelina, said: “The chocolate itself is very hazlenutty, with more crispiness in the knafeh.

“Definitely a hit- not quite as amazing as the Lindt version at half the price, hey ho!.

“It’s a solid 9 out of 10.”;

Lidl replied: “Well that thanks!”

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