NEW Celebrity Big Brother feud has been exposed after Ella Rae Wise accused her rival housemate of “having a game plan” in a big nominations shock.
star , 24, has been living it up in the with a – but one in particular has annoyed her.


The reality star, who recently ended her with contestant , took part in nominations on last night's episode.
Ella didn't hold back when she revealed who she wanted out of the house – and was in the firing line.
Speaking in the Diary Room: “My first nomination would be Jack.
“I do feel like he has quite a big game plan.
“He's very observant to the group, I feel like he holds back a lot on who he is and not one hundred percent himself.
“I just feel like he has a game plan and he's being quite tactical.”
ELLA'S OWN GAME PLAN
Meanwhile, yesterday Flying Eze revealed the REAL why – and it wasn't to help her get over her Dan split.
According to our insider, the hidden motive is to get her flailing fashion brand, BEMEÃ, back on track.
A source told us: “Her fashion line got off to a really good start when it launched and all her celeb mates modelled it for her – but now the website’s disappeared and nobody has posted on the social media for weeks and weeks.
“She’s hoping CBB will give her business a boost and sell some clothes!”;
SPLITTING FROM DAN
when speaking to Flying Eze before entering the CBB house.
hunkDanand stunningEllahave kept fans of theITVBereality show gripped with their on/off relationship sincein January last year.
Viewers watched as in the house as she talked about her split from Dan.
It came after she was quizzed on her relationship status by housematesand, who were shocked to learn how recent the break up had been.


But friends close to Dan told after seeing Ella refer to their sex life when discussing their split.
in the house, predicting a new reality TV romance.
The bombshell says she’s not looking for a new fella just now but would welcome an “innocent flirt”;.
Celebrity Big Brother continues tonight at 9pm on ITV1 and ITVX.
Listen to Flying Eze'sCelebrityBig Brother podcast here