Shoppers race to discount store as branded beauty goods scan for...

Shoppers race to discount store as branded beauty goods scan for pennies – including Simple, Dove and Noughties perfume

Published on April 27, 2025 at 12:30 PM

BARGAIN hunters are racing to a little-known discount store for branded beauty buys scanning for pennies.

Among are Simple Purifying Cleansing Lotion and Micellar Water, as well as Dove Rich Nourishment Cream and Clean & Clear Facial Cleansing Bar.

Collection of beauty products including Simple, Dove, and Charlie. — Shopper Emma Jane found all of these bargains in a local discount store

Farmfoods frozen food shop exterior. — Farmfoods is a British supermarket chain that initially specialised in frozen foods, but now has an array of departments

Shopper Emma Jane took to group Extreme Couponing and Bargains UK to alert other savvy Brits to the discounts.

She unearthed the products in her .

Farmfoods is a British supermarket chain that initially specialised in frozen foods, but now has an array of departments – including health, beauty and non-perishable food.

The cheap retailer has become so popular in recent years that it is now turning over £1 BILLION annually.

According to Emma Jane, her chosen had a on when she visited yesterday [26 April].

The Simple Purifying Cleansing Lotion is currently £4.50 in Boots, but she picked it up for £1.99.

She also picked up the Simple Micellar Water for £1.99, despite it being priced at £6 in mainstream retailers.

Among Emma’s other bargains were the £1.49 Dove Rich Nourishment Cream for 99p, £1.40 Sure roll-on deodorant for 99p and iconic Charlie Red body sprays for 99p.

Earlier this week, eagle-eyed shoppers were .

The Arab country’s popular Intense Oud perfume has been repackaged into an air refreshener – and it’s for sale in Farmfoods at just £1.99.

A blurb on the discount chain’s website reads: “We are a family business and our owners work in and lead our business every day.

“We think, particularly in today’s corporate world, this is a real strength.

“We don’t claim to get everything right, but we can promise to be passionate and friendly.

“Our whole business and culture is focused on bringing our customers the best value on their shopping.

“And because we are a private, family owned business you can trust that we want to be doing this for many years to come and therefore have all of our efforts focused on it.

“We work hard to keep things simple and we eliminate wasted cost wherever we find it.”;