Foodies divided after rushing to snap up new Cadbury chocolate bar – it’s 99p in Iceland but some slam it a ‘letdown’ 

CADBURY has launched a new chocolate bar based on a popular flavour – but it has divided fans who have snapped it up.

Shoppers rushed to try their Cadbury's Dairy Milk Biscoff bar, which is being sold for as little as 99p in Iceland.

However, despite the popularity of Biscoff, the Dairy Milk bar hasn’t gone down well with customers.

One chocoholic shared how they had spotted it for £1.50 in Heron’s Food, which led to many people giving their opinion on the bar on Facebook.

One said: “Just tasted like dairy milk, don’t rate it one bit,such let down.”;

Another added: “Can’t even taste Biscoff it’s just like cadburys with a biscuit crunch texture.”;

A third commented: “We tried it yesterday and genuinely can’t taste the biscoff.”;

However, one said they liked it and got it from Iceland for just 99p.

The bar features Cadbury Dairy Milk with pieces of caramelized shortbread Biscoff pieces.

Fans had been eagerly waiting for a release date since last summer, and it hit shelves on March 15.

Sainsbury's was the first supermarket to stock the chocolate.

Morrisons began filling their shelves with the snack from Wednesday March 19 and Tesco shoppers could get their hands on it from March 25.

Finally, Asda shoppers could try the chocolate from March 27.

Prices start from £1.69 for a 95g bar and a larger 105g bar will cost £2.

It's worth noting that retailers are free to set their own prices, so they may vary from shop to shop.

Connor Gould, Brand Manager at Cadbury said: “This might be the hardest secret we have had to keep.

“We know people love the irresistible smoothness of Cadbury Dairy Milk chocolate and the satisfying crunch of Biscoff, so this collaboration was something that we were excited to announce to both chocolate and biscuit lovers alike.

“It’s a match made in chocolatey-biscuit heaven, proving to be a truly unique and delectable experience for all! We can’t wait to hear what everyone thinks of it.”

A previous image of the chocolate bar shared on social media caused a stir, with one user joking they would “step over a corpse to have a bite”.

How to save money on chocolate

We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.

Consumer reporter Sam Walker reveals how to cut costs…

Go own brand – if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.

Shop around – if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.

Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.

Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.

They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.

Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.

So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.