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Footballers who have posed in underwear ads, as Kyle Walker signs a mega deal with Boss to model pants

Published on March 24, 2025 at 04:20 PM

Kyle Walker signs big money deal to model huge fashion brand's underwear just like David Beckham

WITH their chiselled torsos, muscular thighs, and mega-fame – it's only natural that footballers are the go-to when it comes to fashion giants seeking underwear models.

AC Milan loanee Kyle Walker, 34, is the latest star of the beautiful game to sign a mega deal to pose in his pants.

Cristiano Ronaldo modeling white boxer briefs from his CR7 line.
Cristiano Ronalso is one of many footballers who have posed in their underwear
Man with tattoos wearing Calvin Klein underwear in a kitchen.
Kyle Walker is the latest footballer to sign a deal with Boss

He will feature in ads next month for Boss in a lucrative deal said to be worth six figures.

The England defender joins a host of footballers who have shown off their kecks in fancy photoshoots.

Here are SunSport's favourites…

Cristiano Ronaldo

The former Man Utd legendis seeing out his career in Saudi Arabia after turning 40 in December.

But, when he does finally hang up his boots, he has his empire and fashion label to fall back on.

Incredibly, his clothing line CR7 is worth over £60million, and it sells everything from shoes to jeans to underwear.

Ronaldo regularly takes part in photoshoots to show off some of the collection, including underwear.

Previously, the Portuguese icon posed for Armani in a money-spinning shoot.

Trent Alexander-Arnold

In 2022, Trent showed off a ripped physique as he modelled for Calvin Klein ahead of the World Cup.

He paraded a skimpy pair of briefs, as well as white and black boxer shorts.

Awkward Alexander-Arnold billboard showing Liverpool star posing with ex is erected in Milan

In a brief clip posted to social media, the chiselled footballer was also seen staring into the camera and saying the slogan “Calvins or Nothing”.

It opened the door for TAA to become the face of Guess Jeans last summer.

Alexander-Arnold modeling Calvin Klein underwear.
England star Alexander-Arnold shows off ripped physique as he models Calvin Klein underpants ahead of World Cup 2022
Man modeling Guess Jeans.
The ad paved the way for Trent to work with Guess Jeans

David Beckham

The king of underwear ads in the football world is, without doubt, Becks.

After all, this is a man who has posed in pants for ALL the major fashion companies.

In 2007, his Armani ads – complete with a big bulge – had female fans swooning.

They paid him handsomely too – a reported £20million for a three-year deal.

In 2012, Beckham repeated the feat with H&M to release his own bodywear collection.

Most recently, Becks stripped down for Boss to show off their latest underwear range.

Black and white photo of David Beckham in Armani underwear.
David Beckham was reportedly paid £20m to model for Armani
David Beckham in H&M underwear.
In 2012, Beckham released his own underwear range with H&M
David Beckham in BOSS underwear.
Most recently, Becks stripped off for Boss

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Jude Bellingham

Last year, Jude sent fans wild when he starred in an underwear campaign for Skims.

Previously, we'd seen the brand's co-founder Kim Kardashian showing off their underwear range.

But this, in aid of launching a men's range, was a different gravy.

Bellingham also showed off his football skills, juggling a ball in the pictures.

Jude Bellingham modeling SKIMS men's underwear.
In 2024, Jude Bellingham modelled for Skims
Jude Bellingham in white SKIMS underwear juggling a soccer ball.
Bellingham shows off his fancy foot work in Skims pants

Son Heung-min

In 2022, Spurs ace Son became the face of Calvin Klein in South Korea.

Soon, he was showing off his amazing six-pack in a set of photos and talking proudly about working with the designer.

He said: “Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit.

“Like so many people around the world, I am constantly inspired by the brand's iconic campaigns, so to be the face of one is both exciting and surreal.”

Son is also a global ambassador for Burberry, a role he started the same year.

Heung-Min Son modeling Calvin Klein underwear.
Son Heung-min is the face of Calvin Klein in South Korea

Zlatan Ibrahimovic

Like Ronaldo, Zlatan went down the route of peddling his own brand.

Why wouldn't you if you've got the supreme confidence the retired Sweden legend has?

Aside from a stylish black and white photoshoot, he also appeared in a social media ad where he poked fun at himself by telling his agent to sell pre-worn Zlatan underwear for more cash in a spoof vid.

Only Zlatan could get away with that.

Black and white photo of Zlatan Ibrahimović in underwear.
Zlatan Ibrahimovic shows off his underwear range in a classy photoshoot
Zlatan Ibrahimovic holding up several pairs of underwear.
Ibrahimovic took the mickey out of himself in a spoof ad online

Freddie Ljungberg

The Arsenal legend was as famous in North London for his goals as he was for this Calvin Klein ad in the 2000s.

His image adorned billboards all over the world, including in the US, with Americans not having a clue he was a professional footballer.

Freddie opened the door for other sports stars to pose in their Calvins too.

Freddie Ljungberg in Calvin Klein underwear advertisement.
Arsenal legend Freddie Ljungberg was a pioneer for footballers modelling underwear

Italy national team

On the pitch success may have eluded the Azzuri of late, but off it the are the style kings.

In the past, they have rocked up to major tournaments in classy suits personally designed by Armani.

In 2006, Fabio Cannavaro, Gennaro Gattuso and Andrea Pirlo posed for Dolce & Gabbana in this revealing ad in 2006.

It started off a chain of similar ads for Italy that seem to appear prior to their big tournaments.

Dolce & Gabbana advertisement featuring shirtless Italian national team soccer players in underwear.
Italian National team show off their briefs in a classy Dolce and Gabbana advert
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