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Genesis unveils tank-tough X Gran Equator SUV with off-road muscle & posh interior – I can’t wait to drive it

Published on April 23, 2025 at 08:00 PM

THE Hyundai motor group makes cars and tanks.

Like, proper 16-wheel battle tanks with self-loading cannons and armour that’s 850mm thick.

Blue SUV concept car on display.
So we’re pretty sure the Genesis X Gran Equator will have the minerals to take on Range Rover and Mercedes when it hits the road in 2028
Interior view of a luxury SUV.
Inside, there are no IMAX-sized display screens, just lots of old-school buttons and dials – and everyone has their own sunroof
Rear view of a blue Genesis concept SUV.
It’s a range-extender. It has a petrol engine which charges a battery which then feeds two e-motors, one on each axle, to drive the wheels

So it knows how to do off-road.

And it knows how to do .

So we’re pretty sure this Genesis will have the minerals to take on and when it hits the road in 2028.

It’s called the X Gran Equator.

It’s not electric. Because that’d be no good in the desert. You’d need a really long charging cable.

It’s a range-extender. It has a petrol engine which charges a battery which then feeds two e-motors, one on each axle, to drive the wheels.

So it’s all-wheel drive.

Chunky tyres bolted to beadlock wheels help it to bite into any surface.

Yet the body is pebble-smooth and sophisticated and the cabin is awash with quilted leather.

There are no IMAX-sized display screens in here, just lots of old-school buttons and dials. Everyone has their own sunroof. Or tank hatch.

Everyone has grab handles in the centre armrests. We like it a lot.

We caught up with Genesis design chief Luc Donckerwolke as he previewed two at the Auto Show — this luxury off-roader and the firm’s 2026 racer.

Beauty of the empty space

He said: “It’s clear that we never do show cars as showbusiness. Every show car that we do has an intent to eventually be produced.

“Neolun is going to be our flagship. But at the same time there is a possibility to bring another vehicle in our line-up which will have more off-road capability.

“We would not do a G-Wagen because that is anchored in tradition from Mercedes. We certainly don’t have the DNA of a Jeep or a Range Rover.

“So this car has the design DNA of a Genesis, transporting our brand values of luxury and hospitality into the car.

“We are living in an era where design is oversaturated. Every car you have design elements where you can make three cars out of one. We don’t need that. Everybody is free to have their own identity. But at Genesis we are living in the purity, we are reducing, we are what we call the beauty of the empty space. It is not overwhelmed. It is not extroverted.

“This car has such incredible proportions that we don’t need to put a lot of on it.

“If you have a pig, you need a lot of make-up. We are working to make sure we don’t have a pig at the start.”;

Genesis has already confirmed that range-extenders are part of its hybrid strategy.

Hyundai’s military division Rotem builds K2 tanks for , and the Middle East.

Donckerwolke said: “We do eight-wheelers, we do tanks, we do a lot of things.

“So it all depends on which competence we want to use from which brand of the group.”;

Hurry up and build the thing and gimme the keys.

Overhead view of a blue SUV concept car.
It’s not electric. Because that’d be no good in the desert. You’d need a really long charging cable
South Korean K2 Black Panther tank driving on a dirt road.
The Hyundai Motor Group makes cars and tanks
Orange Genesis race car speeding on a track at sunset.
Hyundai’s 2026 Le Mans racer was also on display at the New York Auto Show
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