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Gift shop in UK market town closes after 26 years following ‘worst Christmas ever’ as owner bemoans loss of ‘heartbeat’

Published on April 23, 2025 at 09:28 AM

A HIGH-STREET staple in a town has closed its doors for good after more than a quarter of a century.

are devastated as a beloved has departed the .

Dog lying near a closed shop's guestbook.
Ruby Moon used to have customers of all kinds…

After a magical 26 year stint on Castle Street, , Ruby Moon will close its doors for good.

Tragically, the store's final day was on Sunday, April 20.

The shop's was announced by its owners, Matt and Claire Moon.

Informing the shop's crestfallen customers via , the couple wrote on : “After 26 unforgettable years, today Ruby Moon opens its doors for the very last time.

“This final day is bittersweet. We’re filled with gratitude for the support, love, and community you've given us over the years.

“You've helped make Ruby Moon more than just a shop — you’ve made it a home, a , and a of High Wycombe’s scene.

“Thank you for everything. We’ll carry your kindness and connection with us always.”

The shop had fallen on hard times over the past year, with co-owner Matt citing ‘the crisis' as a major factor in making it .

Against this backdrop, the shop suffered a in November last year, and their ‘worst on record' which proved to be the final nail in the shop's .

Speaking in February, co–owner Matt insisted the decision to close the shop “was not made lightly.”

He added: “We have seen footfall completely drop off since 2021, and I have no misapprehension that it’s down to websites like , and .

“People can now go directly,so why would they bother coming here?”

were quick to pour in from former customers, with one admirer, Tee Kay, saying: “As one door closes others will open.”

Another, Lewis Fallows, added: “Very sad news but still grateful to have met such amazing people.

“This shop was where I got my first necklace.”

Sadly, Ruby Moon seems to be no exception to a growing rule of high-street closures across the UK.

The forecasts that more than 17,000 will close this year, resulting in more than 200,000 losses.

The Centre has found a significant drop in retail spending in recent years, with a sales fall of -4.6% in 2022, -2.8% in 2023 and -0.2% in 2024.

This trend does not look set to improve in the near future, with the Centre forecasting further year-on-year sales cuts by -2.1% this year, and -2.5% in 2026.

The consequences of these findings were evidenced in a report, which showed 10,000 UK High Street store closures in 2023.

It concluded that retail's dominance on the high street “is something of the past,” instead suggesting that the future belongs to and establishments.

The report said that , communities and needed to work together to create better footfall on high streets.

For example, by making them accessible with better links and additional .

Flower garden in High Wycombe, Buckinghamshire.
Ruby Moon was once at the beating heart of High Wycombe's town centre
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