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H&M’s suede handbag looks identical to The Row’s designer version – except it’s £5,000 cheaper

Published on April 03, 2025 at 08:11 AM

H&M has released and incredible lookalike of The Row's iconic Margaux suede bag, and it costs a fraction of the price.

The £43 designer dupe bag has just been restocked after previously causing mass sell-outs in the chocolate brown shade.

H&M's suede bag could easily be mistaken for designer

DESIGNER DUPE: H&M Shopper Bag, £42.99

Mary-Kate and Ashley Olsen's luxury fashion brand The Row is known for its timeless pieces, with the iconic Margaux Suede Bag setting shoppers back £5,190.

The two bag's are strikingly similar in appearance, featuring the same large, structured design with two top handles.

Retailing for £42.99, H&M's bag is made from faux suede, while The Row's version is 100% suede with a leather handle.

Both come in the same chocolate brown shade that works for every season, and the high street find is also available in a lighter brown with a leather design.

H&M's Shopper Bag is large enough to wear for work, featuring a 38cm width that's suitable for carrying A4 items.

Brown suede tote bag.
The Row's suede handbag retails on

The Row Soft Margaux 17 Bag, £5,190

It's received positive reviews online, bringing in a 4.4-out-of-5 rating on average.

One shopper wrote: “Great bag that's large enough for carrying lots, the material looks and feels high quality, I'm happy with it.”

Another added: “Really expensive looking for the price and the quality, it's gorgeous.”

The Row's handbags are a hit with celebrities, and and all have been spotted holding pieces from the luxury label.

While I haven't tried either of the handbags for myself, H&M's handbag is great for fashion fans wanting to achieve the designer look without breaking the bank.

It goes without saying that the level of quality that comes with the real suede version will be unmatched, but the affordable alternative still gives a luxe appearance.

Suede is one of the top of fashion trends for spring, and other retailer's also have similar versions of the designer dupe.

Marks & Spencer has a leather version of the trending bag, which comes in a same shape with luxe-looking buckles.

For those looking for an investment piece that's still far more affordable than The Row's £5,000 handbag, & Other Stories is stocking a take on the suede style.

The structured suede tote bag is made with real suede, featuring stylish leather handles and finished with delicate ties.

The suede bag trend is here to stay, and there's options across the the high street for every price range.

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