Holly Willoughby loves Beauty Pie’s new La Prairie skincare dupe – it’s £340 cheaper than the original

HOLLY Willoughby's skin always looks flawless, and the star has raved about the beauty world's latest release.

The presenter took to Instagram to share her love for Beauty Pie's new Overnight Moisture Mask; a dupe of La Prairie's £370 Caviar Sleep Mask.

Beauty Pie Micro-Caviar Overnight Moisture Mask, £29 (£75 for non-members)

Beauty Pie members can pick up the Le Masque Micro-Caviar Mask for just £29, while non-members can shop the new release for £75.

Made with 100,000 ‘micro-caviar' Omega 9 bubbles, the formula melts into the skin for long-lasting hydration.

It can be applied for 30 minutes like a regular face mask, or left on overnight to intensely nourish.

Beauty fans can become a brand member by signing up for either £29 a year or £59 a year, which grants access to discounts, free samples and a welcome gift worth £60.

Holly, who is a Beauty Pie ambassador, shared a video of herself applying the product to her skin, as she compared it to other luxury products.

Beauty Pie Micro-Caviar Overnight Moisture Mask, £29 (£75 for non-members)

She said: “I know there are other luxurious brands that make something very similar to this, and they are around 10 times the price, so it’s so exciting that Beauty Pie has something like this.”

La Prairie is a brand loved by celebrities and beauty experts, but its products don't come cheap.

The Caviar Luxe Sleep Mask is infused with caviar to nourish and firm the skin overnight, but it would set beauty fans back £370 for a 50ml tub.

Beauty Pie members have already been praising the cheaper alternative mask online.

One reviewer wrote: “A decadent treat for the face that's so luxurious and comforting, like a moisture bath for your face.

It absorbs well and leaves a beautiful glow.”

La Prairie Skin Caviar Luxe Sleep Mask, £370

Another added: “Magic! It’s unlike anything I’ve ever used before, almost like a serum, but deeply moisturising.

The best part is waking up with absolutely glowing skin, it’s hard not to get addicted.”

Holly also gave a rave review of the mask's formula in her social media post.

The 44-year-old wrote: “I love an indulgent, nourishing face mask, and Beauty Pie’s new Le Masque Micro-Caviar is the ultimate French skincare treat.

Each jar is packed with 100,000 Omega-9 bubbles that melt into your skin, delivering deep hydration and leaving you with a glow so good, you can skip the highlighter.”

The Micro-Caviar Overnight Mask is available to shop online at Beauty Pie, and it's already had the celebrity stamp of approval.