A MAJOR car dealership has announced its sudden and permanent closure after serving petrol heads for more than a decade.
The South West branch has redirected BMW customers to another store more than an hour's drive away.
The Vertu dealership in Barnstaple, Devon, has already closed its doors.
Existing clients received the decision, informing them that the official last working day would be on March 28.
The email was sent from Anthony Masterson, Group Operations Director, who recommended the Exeterbranch as the closest alternative.
His full statement read: “To ensure we continue to provide you with the same first-class service, we are transferring your details to your closest Vertu BMW dealership within our group, Vertu BMW Exeter.
“We will do all we can to make the transition as smooth as possible for you, ensuring you receive the same level of exceptional customer service at Vertu BMW Exeter.”
Previous reviews for the site hailed the excellent customer service and sales team.
One person wrote: “Gave my car it's first MOT very good service and washed it as well.”
Another put: “Bought a X5 yesterday, and I couldn’t be happier with the experience! A huge thanks to Joe Jordan for his outstanding customer service—he was knowledgeable, patient, and made the whole process smooth and enjoyable.
“From start to finish, everything was handled professionally, and I truly appreciate the effort put in to ensure I got the right car.
“Highly recommend BMW Barnstaple and Joe Jordan if you’re looking for a great experience!”
A third commented: “The staff are excellent at Vertu Barnstaple, always making us feel welcome.
“We have bought about 6 cars from him and every experience has been excellent. Thank you. Definitely 5*”
After the announcement, one disappointed driver took to Facebook.
She posted: “I only found out yesterday that Vertu are closing down this Friday… nearest service now EXETER. Was always so busy so why close down…”
Many have reacted and nearly 100 users have shared their thoughts in the comments.
One person said: “Nice of them to give us so much notice!! I have been using them for 15 years!”
Another put: ”I feel sorry for the staff as they were a great team!!”
Someone else wrote: “BMW Barnstaple were great when they were Westerly. We've had four cars from them in the past fifteen years.”
Flying Eze has approached Vertu Motors for comment.
It followsa major BMW showroom closing just weeks before Christmas.
The Dorchester-based outlet left many at risk of losing their jobs after it was deemed “not viable” to remain open with rising costs.
