Iconic department store to shut its doors after 120 years on the high street as it launches 50% off sale

BARGAIN hunters can grab huge discounts as an iconic department store prepares to shut its doors forever.

Daniel of Ealing is closing down after 120 years on the high street, marking the end of an era.

The retailer has launched a massive clearance sale, with up to 50% off as it clears out stock for good.

Shoppers can snap up beds, furniture, homeware and fashion at rock-bottom prices before the doors shut.

Rising costs and a struggling retail market have forced the family-run store to call it a day.

Founded in 1901 by Walter James Daniel, the business started as a small draper’s shop in Ealing.

There's no word yet on when the Ealing store will shut for good or how many staff will be affected.

The Windsor flagship store will remain open, alongside its online business danielstores.co.uk.

Daniel of Ealing has been a staple of the high street for generations, serving locals with top-quality goods.

Over the years, Daniel grew from Ealing to Windsor and even had shops in Reading, Newbury, Cardiff, Ebbw Vale, and Chiswick.

The retailer even holds a royal warrant, supplying gifts to the Royal Household.

Now, its final days will see a frenzy of shoppers racing to bag closing-down deals.

Beds, sofas, kitchenware, and clothing are all being slashed in price as stock is cleared.

Retail experts say soaring costs and the rise of online shopping have put huge pressure on traditional stores.

The closure is another blow for the British high street, which has already lost big names in recent years.

Many shoppers are ditching brick-and-mortar stores in favour of click-and-collect and home delivery.

With just weeks left, time is running out to grab a bargain before the doors close forever.

The store isn’t the only one closing its doors after decades in business.

Salts, which is based on New Union Street in Coventry, is due to close on March 29 after being established more than 100 years ago in 1916.

Whilst, family-run furniture store, Pargeter's Furniture, in Stourbridge in the West Midlands, revealed earlier this month that it will be closing for good when all stock has been sold.

Pargeter's Furniture has been a staple of the high street since 1926.

Why are retailers closing stores?

Retailers have been feeling the squeeze since the pandemic, while shoppers are cutting back on spending due to the soaring cost of living crisis.

High energy costs and a move to shopping online after the pandemic are also taking a toll, and many high street shops have struggled to keep going.

However, additional costs have added further pain to an already struggling sector.

The British Retail Consortium has predicted that the Treasury's hike to employer NICs from April will cost the retail sector £2.3billion.

At the same time, the minimum wage will rise to £12.21 an hour from April, and the minimum wage for people aged 18-20 will rise to £10 an hour, an increase of £1.40.

The Centre for Retail Research (CRR) has also warned that around 17,350 retail sites are expected to shut down this year.