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M&S’s £22 ‘game changer’ bra broke the internet with rave reviews – here’s what an expert with 32G boobs REALLY thinks

Published on April 28, 2025 at 03:52 PM

FASHION fans have been raving about a non-wired bra from Marks & Spencer that's said to be the “comfiest ever”.

Well-fitting, supportive and not too , it ticks all the boxes when it comes to an everyday bra.

Woman smiling while wearing a black bra and brown pants.
Bra expert Katie Weir, who is a size 32G, gives her verdict on the viral M&S bra
Woman in black bra and brown skirt.
Katie has fitted thousands of bras over the years so was keen to give this one a go
Model wearing a black Flexifit non-wired full-cup bra and high-waisted briefs.
The M&S Flexifit Non-Wired Full Cup Bra comes in larger cup sizes F-H
Woman wearing a teal bra and gray sweatpants.
The bra is also available in five different colours including ‘Smokey Green'

Flexifitâ„¢ Non-Wired Full Cup Bra F-H, £22

Using its Flexifit technology the full-cup bra has four-way stretch, with saying it was designed to “feel like a second skin” – even on a fuller bust, with cup sizes from A to H.

But while shoppers have raved about it online – told her 106,000 followers it was “spectacular” – does it really work on a big bust?

Viral hit

We enlisted the help of professional bra fitter and lingerie expert Katie Weir, who has a 32G bust, to give her verdict.

Katie, who tried on the black colourway, told us: “I was pleasantly surprised by the comfort and coverage of this soft cup bralette.

“It separated my boobs, and held them in a natural shape.

“With non-wired styles I never expect as much uplift as when I’m wearing wired but it did give me a lift which I’d be confident in leaving the house with.”

She added: “However, I wouldn't do anything too strenuous in it, I think it's a bra reserved more for chilling on the sofa.

“The bra is true to size, the material is super soft and I love the width of the straps and backband.

“For a who is often sceptical of M&S sizing, I would buy this for the days I want comfort.

“It would be a great pregnancy bra too, as it is so stretchy and with fuller coverage.

“It does however make my boobs look bigger than they are as they sit a bit lower and wider than an underwired bra.

“It looks better with baggier clothing rather than tighter tops as I don't like the way my silhouette looks in those.

“I do however think it’s a great bra for – as long as you are wearing the perfect fit!”;

Katie adds while it's a fantastic everyday bra you might not put it on for a hot date.

She says: “This is my zero-effort bra style for when I really don't care about how I look.

“I'd never wear it on a date, pretty lingerie is everything in terms of setting my mood and tone for the day.”

Comfort is the key thing shoppers have mentioned in the 2,200 left for the product online. It's also achieved a 4.4 star review rate.

With non-wired styles I never expect as much uplift as when I’m wearing wired but it did give me a lift

Katie Weir

One person said: “Most comfortable bra ever. Good support for bigger boobs.”;

Another wrote: “Very very very comfy, very good support as I have very big boobs and sometimes I just need comfort and this definitely works.”;

And a third added: “I hate bras but this one I can handle for longer than any other one I’ve worn in years and finally a strap that stays in place.”;

Woman holding up a black, supportive bra without underwire.
TikTok star Abi Nunn praised the bra for being not only supportive, but really comfy too

This praise was echoed by Abi Nunn's social media fans. Her video racked up 274,600 views, 8,549 likes, 191 comments and 2,777 saves.

One person said: “I love this bra, it's SO COMFY!”;

Another added: “Been wearing these for many years, best bra ever!”;

A third commented: “Omg I wear these every day, soo comfy!!”;

While a fourth chimed in: “This is the only bra I own – cannot bare any other bra now.”;

At the same time, another claimed: “I buy these in bulk!”;

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