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Foodies rejoice as viral & ‘delicious’ £6.49 Aldi buy that rivals M&S is finally BACK on shelves

Published on April 28, 2025 at 08:54 AM

FOODIES are going wild as a viral Aldi buy has finally returned to shelves.

Not only is it , but have described it as ‘delicious’ too.

Aldi supermarket exterior with signage.
Foodies are beaming as a viral Aldi buy has returned to shelves
Aldi Cuthbert chocolate boxes on shelves.
Not only does it taste ‘delicious' but it's purse-friendly too
Chocolate caterpillar on a tree branch.
Shoppers can now get their hands on Cuthbert the Caterpillar for £6.49
An image collage containing 1 images, Image 1 shows Colin the Caterpillar cake with two smaller Colin cakes and candles
It comes after Aldi's legal battle with M&S

It rivals a popular M&S buy and back in 2021, the chain , accusing it of copying its cake.

The posh chain argued the similarity of and wanted the retailer to agree not to sell the .

By 2022, the supermarkets had and called a truce in the bug-shaped cake war.

The companies did not disclose the terms of the settlement – but both cakes would still be sold.

At the time, anspokesperson said: “Cuthbert is free and looking forward to seeing all his fans again very soon!”;

While an M&S spokesperson said:“The objective of the claim was to protect the IP in our Colin the Caterpillar cake and we are very pleased with the outcome.”;

And now, four years later after the rivalry began, the ’s chocolate sponge roll, Cuthbert the Caterpillar, is back in stores.

, a chain well-known for , launched its caterpillar cake in 2019 for £4.99, while M&S charges a pricier £7.

M&S first launched the iconic cake 30 years ago and its design has been largelyunchanged since 2004.

Posting on , on the chain’s official @aldispecialbuysuk account, the supermarket gave shoppers a close-up look at the in a joke-style video.

Aldi shared clips of Cuthbert “in the wild”; and wrote: “Just when the caterpillar thought the world was over, it returned to the baked goods aisle.”;

Now, Aldi’s Cuthbert the Caterpillar cake is priced at £6.49.

Just like Colin, Cuthbert, who was placed under a tree and hanging on a branch in the humorous clip, is made with a chocolate sponge cake filled with chocolate buttercream.

It also comes with a white chocolate face.

Foodies beam

The short video announcing the has clearly left many open-mouthed, as it has quickly racked up 76,800 views in less than 24 hours.

Not only this, but it’s also amassed 1,174 likes and 49 comments, with many overjoyed to see “Cuthbert’s comeback”;.

Both my kids have Cuthbert cakes every year, we love him, he is delicious

Instagram user

One person said: “Cuthbert’s comeback is the plot twist we all needed! Absolute legend!”;

Another added: “Always in our hearts (and our trolleys)!”;

A third commented: “Both my have Cuthbert cakes every year, we love him, he is delicious.”;

Meanwhile, someone else wrote: “Literally just bought one for my ’s birthday.”;

At the same time, one user penned: “Winning sure feels refreshing don't it.”;

Not only this, but one happy shopper beamed: “Yay 🙌🏻 please can we have a version too?”;

To this, an Aldi employee replied and wrote: “Not a bad idea...”;

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