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Save £100s a year with our ULTIMATE Aldi tips…from Surprise Bags to booze deals & best time to shop for bargains

Published on April 03, 2025 at 10:43 AM

ALDI has been crowned the cheapest supermarket in the UK for four years running, according to Which?.

But there are still savings to be had on your weekly shop.

The frontage and brand logo of a branch of German discount retailer Aldi, taken in a local retail park on Wirral, UK on a sunny afternoon
Aldi has won the Cheapest Supermarket gong for four years running
Julie Ashfield, Managing Director of Buying, Aldi
Julie Ashfield, Chief Commercial Officer at Aldi UK, has shared her advice on how to save

Julie Ashfield, the Chief Commercial Officer at Aldi UK, has exclusively told the offers to look out for and deals to take advantage of to save big.

Hunt for red stickers

Instead of yellow stickers, Aldi uses red stickers to highlight its food reductions.

Perishable products such as bread, meat and fresh produce are reduced in price by up to 75% on their last day of life.

Items such as rice, pasta, cereal and tinned food may also be marked down if the packaging has been damaged, and customers can expect a discount of up to 30%.

The times that items are reduced vary by store – some customers say they spot the discounted items between 10:00 and 11:00, an Aldi employee said the red stickers hit items around 16:30, whereas a store assistant says two hours before the store closes.

So it might take you a few trips at different times to your local store to work out when they hit the shelves.

Look out for Super Six

Every two weeks, Aldi announces six of its favourite fruit or veg products that will be available to shoppers at super-low prices.

And if you're wondering how the supermarket can sell them for pennies, don't fear, the suppliers are still getting a fair price. Aldi says the supermarket works with British growers on a seasonal or annual fixed cost price.

Aldi Super 6 produce: apples, potatoes, onions, mushrooms, mango, and squash. From 29p.
Every two weeks, a selection of seasonal fruits and veg are on offer

What's more, the budget retailer also guarantees fresh fruit and veg, or your money back.So if you're not happy, simply return the item to the store for a refund.

To keep up to date with the Super Six changes, customers can pick up the leaflets or check them out online.

The next Super Six Deal will run from 3rd-14th April, and will include the following product discounts:

  • Plums (89p, 400g) – was £1.29, saving 31% 
  • Baby Corn (69p, 145g) – was 95p, saving 27%
  • Celery Sticks (69p, 350g) – was 99p, saving 30%
  • Sweet Seasonal Pears (99p, 610g) – was £1.39, saving 29%
  • Green Beans (69p, 220g) – was 85p, saving 19%
  • Golden Delicious Apples (99p, 6pk) – was £1.49, saving 34%

The supermarket also runs offers on fresh meat and fish as part of its Fresh Weekly Offer promotions.

According to Aldi’s Media Centre, Thursday is when the Fresh Weekly Offer promotions hit stores.

Choose own brand – including wines!

Unlike other supermarkets, most of what is sold at Aldi is its own stock. So if you’re looking for a brand, you might be missing out on products that are a fraction of the price.

Money Wellness found that buying Aldi won-label could save you a whopping £45 a month, or £542 a year!

Aldi’s Bramwells Premium Baked Beans are 41p, compared to Heinz Beanz In Tomato Sauce, which is sold at Tesco for £1.40 a tin.

But the own brand savings aren't limited to just cupboard essentials.

DANIELGRAVESPHOTO
Aldi's own brand products have won many awards
An image collage containing 2 images, Image 1 shows A hand holding a bottle of 2023 Sainte Victoire rosé wine in a store, Image 2 shows Bottle of Whispering Angel rosé wine and a glass of rosé
Aldi's Whispering Angel dupe (left) is £12.49

The viral Chassaux et Fils Saint Victoire Provence Rosé is £12.49 and which is a hefty £24 a bottle.

That's an £11.51 saving, and it's occasionally on offer for £9.99 during the summer months.

The iconic Specialbuys

Specialbuys are released in the middle aisle every Thursday and Sunday – and the budget supermarket is known for its dupes, from its to its

Upcoming launches this week include stand mixers for £34.99, air fryers for £29.99, Easter gonks for £9.99 and gorgeous pastel Le Creuset dupes for £6.99.

Aldi has some great high-end beauty alternatives too, including the recently launched Lacura HA5+ Skincare range featuring unique 5-Hyaluronic Acid complex, which .

Specialbuys are limited-edition deals and once they’re gone, they’re gone!

To avoid missing out, a top tip is to sign up to the weekly newsletter to be one of the first to hear about new launches and returning best-sellers.  

Or follow @aldispecialbuysuk on Instagram to see what’s heading into stores.

Stock up for celebrations

Another aisle to check out is the wine and spirits section. Each week, there are new promotions on different wines, and shoppers can save up to 50%.

Wine promotions available in stores in April include…

31st March – 6th April

  • Californian White Zinfandel – was £5.95, now £3.99 (saving 33%).

7th April – 13th April

  • Argentinian Malbec – was £7.49, now £4.99 (saving 33%)
  • South African Sauvignon Blanc – was £5.99, now £3.99 (saving 33%)
  • Chablis – was £13.99, now £8.99 (saving 36%)
  • Organic Prosecco – was £6.69, now £4.99 (saving 25%)
A customer inspects a bottle of sparkling wine on the ''beers, wines & spirits'' aisle at a supermarket operated by Aldi Group, Germany's biggest discount-food retailer, in Manchester, U.K., on Thursday, Oct. 4, 2012. U.K. shop-price inflation slowed in September as retailers offered discounts to attract cash-strapped consumers, the British Retail Consortium said. Photographer: Paul Thomas/Bloomberg via Getty Images
Check out Aldi's Wines of the Week for big discounts

7th April – 20th April

  • Pouilly Fuissé – was £19.99, now £14.99 (saving 25%).

14th April – 20th April

  • Châteauneuf-du-Pape – was £19.99, now £9.99 (saving 50%)
  • New Zealand Marlborough Sauvignon Blanc – was £8.99, now £4.99 (saving 44%)
  • Prosecco Spumante – was £5.49, now £4.75 (saving 13%)
  • Specially Selected Cairanne – was £8.99, now £4.99 (saving 44%)

21st April – 27th April

  • New Zealand Pinot Noir- was £9.69, now £4.99 (saving 49%)

Grab a Surprise Bag

Aldi offers Suprise Bags, aka Too Good to Go bags, for shoppers looking to scoop up a mega bargain.

If a food item is nearing its sell-by date and hasn't been bought, it will be put into a box full of food items with a value of no less than £10, but you can get it for just £3.30.

Items could contain anything from fruit & veg, to dairy products, meats and snacks.

It's a great way to help stop food wastage and get loads of great food for your money.

And so far, Aldi has saved one million Surprise Bags of unsold food from going to waste through its partnership with Too Good To Go.

To get a “Surprise Bag”; shoppers need to download the free Too Good To Go app and search for their nearby Aldi store.

Hopefully you'll end up with an array of items, unlike

Sign up to the newsletter

Aldi's newsletter occasionally has special promotions and competitions. You can also look out for coupons in-store as well as in newspapers to save on your shopping.

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