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The surprising reason Ariana Grande has boosted profits at a London pub – just like Taylor Swift

Published on April 20, 2025 at 07:00 PM

ARIANA Grande fans are flocking to a boozer she sings about on her new album.

On track Hampstead, tells how she would unwind with a drink and food after a busy day.

Portrait of Ariana Grande for The Voice.
Ariana Grande fans are flocking to a boozer she sings about on her new album
The Holly Bush pub in Hampstead, London.
Fans worked out Ariana follows The Holly Bush online
Roast dinner with Yorkshire pudding, gravy, and vegetables.
A roast at the pub sets fans back £29

She sings: “I left my heart at a pub in Hampstead. And I misplaced my mind in a good way.”;

Fans worked out she follows The Holly Bush online and would go there after filming scenes for hit movie Wicked.

They have since booked trips to the North suburb to see the pub.

Viral videos on show fans “making the pilgrimage”; to try out £12 glasses of red and £29 Sunday roasts.

Ariana, 31, was living in London with during filming of .

Pub staff are happy to show fans where she dined with her movie co-stars, including

A source said: “It’s safe to say profits are up. The pub has never been busier.

“Staff have no issue chatting to fans. But they are keeping the details of Ari’s trips to a minimum.

“She used to visit the pub with Dalton then with Ethan. She was often seen in the private side room with her

Ariana has said of London: “I miss it so much. I loved it here. I was in Hampstead.

“I loved my walks in the heath, I loved meandering around and visiting different shops and places and .

“I didn’t know what a Sunday roast was but I know that that’s a thing now. And I am changed for the better.”;

It’s not the first time a pub’s profits have been boosted after being namechecked by a singer.

Last year , South West London, was packed out after featuring on album The Tortured Poets Department.

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