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I didn’t want to spend £120 on the viral berries dressing gown but found a £20 dupe at Asda – it’s the softest thing

Published on April 24, 2025 at 06:47 AM

SHOPPERS have been going wild over the viral berries dressing gown, made famous by Swedish influencer Matilda Djerf.

However, one bargain hunter spotted George at is selling a for £100 cheaper, and said it’s the “softest thing ever.”;

White robe with summer berries print.
Fashion lovers have been loving this £120 berries dressing gown from Djerf Avenue
Woman in a berry-print robe sitting by the water.
The pricey dressing gown was released by Swedish influencer Matilda Djerf
Ivory dressing gown with fruit print.
One bargain hunter found a £20 dupe at George at Asda
£20 Asda summer berries dressing gown.
They said the Asda berries dressing gown is the ‘softest thing ever'

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website.

And thankfully the Asda version is just £20 and has been given rave reviews.

TikTok user @thestyleofiraynewas delighted when she spotted the cheaper version.

She wrote: “Why spend £120 on a summer berries dressing gown when you can spend just £20 at Asda.

“Good job I got this for £100 less!

“It’s the softest thing and lightweight enough for summer!”;

The long-sleeve gown comes with a tie to fasten at the waist and is described as having an “all over fruit design.”;

It also has a soft ribbed fabric and two side pockets.

You can pick up the Ivory Fruits Ribbed Soft Touch Dressing Gown online and in stores.

It is available in sizes XS to XL.

It's not the only bargain that has been praised by Asda shoppers.

Easter might be over, but people are already planning for next year's celebrations thanks to Asda.

from the At Home With Collection has been slashed to

Danielle took to the Extreme Couponing and Bargains UK group on Facebook to share a look at the bargains she'd nabbed from the supermarket.

Close-up of a white ribbed dressing gown with a summer berry print; £20 price tag visible.
The Asda dressing gown is said to be ‘lightweight' for summer
Woman with long blonde hair wearing a white top.
Matilda Djerf's £120 version is said to be perfect for ‘after a swim in the ocean or when getting ready for a night out'

“Asda – Stacey Solomon decorations half price!” she wrote alongside the post.

“Glass egg £1 each, pack of 4 Eggs £2, Easter tree £3.50, Easter table runner £1.25.”

People quickly flooded the comments section, with the stunning Easter tree one of the favourites among them.

Easter decorations on a white branch display.
Loads of bits from Stacey Solomon's Easter range have been reduced in Asda
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