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Award-winning face of Sainsbury’s and Morrisons ads dies aged 77 as family share emotional tribute

Published on April 19, 2025 at 06:53 AM

THE award-winning face of multiple supermarket adverts has died aged 77.

Bill Legge's family has shared an emotional tribute to the farmer who appeared on the back of Sainsbury's Taste the Difference crisp campaign.

He also featured on the Potato Lovers website and part of Morrisons Cafe adverts.

Bill Legge holding potatoes in front of a pile of potatoes.
Bill Legge
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