SWEET-TOOTHED shoppers have been going crazy for a new luxury flavour.
And you can now pick up a more affordable version of the popular from your local B&M.
The bargain chain announced the launch of their new chocolate.
In an Instagram video, B&M shared that the highly-anticipated treat will be hitting shelves “soon”.
Dubai chocolate contains a filling of the traditional Arab dessert Knafeh and pistachio.
First created in 2021, the flavour has proven popular with UK, with stores such asM&S,,, and jumping on the bandwagon.
The chocolate has made headlines in the UK in the past few weeks as customers flock to stores to try it.
B&M now have their “own version” of the treat coming out for just £4.99.
Meanwhile, the Lindt Dubai Style Chocolate is currently available for £10 from Waitrose.
The chain previously announced a on customers.
According to a representative of the shop, the 400 gram bar is “perfect for sharing” or enjoying “all to yourself”.
They added that the sweet treats are “worth the wait”.
The B&M employee caught the highly sought-after chocolate and held it up to the camera.
In the second part of the video, the DUB Dubai Chocolate packet can be seen placed on shelf.
While no official launch date has been announced, it looks like shoppers won't have to wait too long.
Fingers crossed the affordable treat will be hitting shelves in time for Easter.
Other stores are offering, after the TikTok chocolate craze went viral.
The demand was first sparked byDubai chocolatier Fix Dessert’s Can’t Get Knafeh of It tablet.
Influencers have taken toto post their thoughts on the ultra-indulgent bars.
The treats have also proven popular with ASMR creators due to the satisfying snap they make when broken.
At the time of publication, Fix Dessert has amassed 382,600 TikTok followers, while #dubaichocolate has been included in 328,100 posts on the platform.
