GONE are the days of trawling through second-hand sites or resale apps to get your hands on cult-favourite brands.
While some designer finders have built their reputation on finding these gems in vintage hauls, many brands are actually available to buy brand new from eBay.
Shop top brands at eBay
Whether you're lusting after a Scandi-inspired sofa brand you spotted on social media or the fashion label you assumed was only stocked in boutique stores, there’s a good chance you can shop it online right now.
eBay's extensive list includes surprising designer names like Mulberry and Louis Vuitton and premium tech and home appliance brands Shark, Dyson and Ninja.
An eBay rep said: “eBay Brand Outlet is where shoppers can find authentic, high-quality items from top brands at incredible value, all with the confidence of trusted sellers and buyer protections.”;
If you want to treat yourself, refresh your wardrobe, or find a designer gift for a loved one, you won’t need to play the waiting game on resale and auction sites.
Top brands on eBay
The list below is a snapshot of the brilliant designer and premium brands you can buy straight from eBay today, covering major categories including home, appliances, tech and fashion.
Mulberry
If you’ve always dreamed of owning a Mulberry bag, now’s the time to make it happen without paying full price.
Mulberry offerings on eBay feature a huge selection of brand-new and pre-owned authentic pieces.
You’ll find everything from timeless Bayswater totes to elegant Alexa and Lily crossbody styles, at prices that rival other online and department store retailers.
You can invest in luxury pieces with peace of mind, as eBay also provides authentication services on designer items too.
- Star buy: Mulberry Bayswater Leather Bay – Oak Small Classic Grain Bag, £435 – shop here
Shark

Those looking for powerful cleaning tech without the premium price tag are in luck.
eBay has an official Shark online store where shoppers can browse brand-new and fully refurbished, genuine Shark products, including the popular cordless vacuums, steam mops, and hair tools.
Whether you're after the viral FlexStyle hair styler or a new vacuum to tackle pet hair or the kids' mess, Shark items bought on eBay come with a manufacturer’s warranty and the reassurance of authenticity.
It’s the smart way to score one of Shark’s top-rated appliances for less without compromising on quality.
- Star buy: Shark Cordless Stick Vacuum, Pet [IZ300UKT] 1 Battery, £169.99 (was £429.99) – shop here
Ninja

If you love a hardworking kitchen gadget that can do it all, look no further than Ninja's range of premium appliances.
If you want to upgrade your meal prep game or finally invest in that TikTok-famous Dual Zone Air Fryer to cut the hassle out of mealtime, the eBay Ninja store has plenty of stock.
The official eBay store is packed with genuine brand-new and refurbished items at a competitive price, and you can shop with confidence as every item comes with a manufacturer’s warranty.
Whether you're searching for air fryers, blenders, multi-cookers, or smoothie makers, buying through eBay is a shortcut to smart, stylish cooking without the hefty price tag.
- Star buy: Ninja Creami Deluxe Ice Cream and Frozen Drink Maker [NC501UK] 10-in-1, £212.49 with code RALLY15 (was £249) – shop here
Samsung

Looking for top tech without the top price tag?
eBay’s official Samsung store offers a wide range of brand-new and pre-owned authentic Samsung products that can save you a small fortune compared to buying from competitors.
Samsung products on sale at eBay include smartphones, tablets, smartwatches, and home appliances.
Shoppers can find the latest Galaxy smartphones, Samsung kitchen appliances or smart 4K HD TVs backed by a manufacturer’s warranty.
eBay customers purchasing Samsung items from the brand store also benefit from free delivery and free returns, giving them the confidence to buy directly.
- Star buy: Samsung 75”; Crystal UHD DU7100 4K Smart TV (2024), £645.05 with code LOVE5 (was £679) – shop here
Louis Vuitton
While Louis Vuitton doesn’t have an official store on eBay, you can still find authenticated, pre-owned Louis Vuitton pieces through eBay’s Authenticity Guarantee.
From classic monogram Speedy and Neverfull bags to limited-edition styles, every item marked with the guarantee is expertly verified by third-party authenticators so you can shop with peace of mind.
If you're into designer products without a designer price tag, this is a trusted way to invest in the iconic luxury French designer house for less.
Look out for listings with the Authenticity Guarantee badge to know you’re getting the real deal.
- Star buy: Louis Vuitton Neo Monceau Handbag in White and Blue Epi Leather, £595 – shop here
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