Search

Newsletter image

Subscribe to the Newsletter

Join 10k+ people to get notified about new posts, news and tips.

Do not worry we don't spam!

GDPR Compliance

We use cookies to ensure you get the best experience on our website. By continuing to use our site, you accept our use of cookies, Privacy Policy, and Terms of Service.

Britain’s 4th biggest car dealer AXES two brands after shutting another branch as boss admits ‘it was not a simple job’

Published on April 02, 2025 at 11:39 PM

BRITAIN'S fourth largest car dealer has axed two brands after shutting another brand as the boss admitted “it was not a simple job”.

Vertu Motors revealed that, following an announcement six months ago, it has completed the rebrand of its Macklin and Bristol Street Motors dealerships across the UK.

Vertu car dealership.
Britain's fourth largest car dealer has axed two brands

Last year, Car Dealer reported that the group – with over 190 dealerships across the UK – decided to eliminate two of its sub-brands, and consequently operate its network under Vertu.

Now it has been revealed by boss Robert Forrester that, six months after the initial announcement, the rebrand has been completed across all the country's sites.

He said on X: “Today we have rebranded to Vertu across all retail operations for the first time!

“Not a simple job and good luck to all involved.”

This signals an end to the Bristol Street Motors name – one that has been in the motor trade for over 100 years.

Vertu had been using the Macklin Motors name since it first began to expand into Scotland in 2010.

Despite the remaining sites undergoing a rebrand, the group also confirmed that its dealership closed its doors for good.

Existing clients received the decision, informing them that the official last working day would be on March 28.

The email was sent from Anthony Masterson, Group Operations Director, who recommended the branch as the closest alternative.

His full statement read: “To ensure we continue to provide you with the same first-class service, we are transferring your details to your closest Vertuwithin our group, Vertu BMW Exeter.

“We will do all we can to make the transition as smooth as possible for you, ensuring you receive the same level of exceptional customer service at Exeter.”

Previous reviews for the site hailed the excellent customer service and sales team.

One person wrote: “Gave my car it's and washed it as well.”

Another put: “Bought a X5 yesterday, and I couldn’t be happier with the experience! A huge thanks to Joe Jordan for his outstanding customer service—he was knowledgeable, patient, and made the whole process smooth and enjoyable.

“From start to finish, everything was handled professionally, and I truly appreciate the effort put in to ensure .

“Highly recommend BMW Barnstaple and Joe Jordan if you’re looking for a great experience!”

A third commented: “The staff are excellent at Vertu Barnstaple, always making us feel welcome.

“We have bought about 6 cars from him and every experience has been excellent. Thank you. Definitely 5*”

After the announcement, one disappointed driver took to Facebook.

She posted: “I only found out yesterday that Vertu are closing down this Friday… nearest service now EXETER. Was always so busy so why close down…”

Many have reacted and nearly 100 users have shared their thoughts in the comments.

One person said: “Nice of them to give us so much notice!! I have been using them for 15 years!”

Another put: ” I feel sorry for the staff as they were a great team!!”

Someone else wrote: “BMW Barnstaple were great when they were Westerly. We've had four cars from them in the past fifteen years.”

Flying Eze approachedfor comment.

BMW dealership signage with flags.
The closing site was the main BMW dealership for the local area
Prev Article

Horoscope today, April 3, 2025: Daily star sign guide from Mystic Meg

Next Article

US & Iran war is ‘INEVITABLE’, France warns as Trump masses huge strike force with THIRD of America’s stealth bombers

Related to this topic:

Comments (0):

Be the first to write a comment.

Post Comment

Your email address will not be published. Required fields are marked *