COOKING with an air fryer gets users “fluttering”; with excitement, a food psychology expert says.
Using the trendy, time-saving kitchen worktop gadget results in a rush of dopamine, her study found.
And the phenomenon is backed by recent research that demonstrated people worldwide get “joy and pride”; from their .
Dr Eleanor Bryant, from Bradford University, said: “When we anticipate eating delicious food, our brain floods our neural pathways with feelgood chemicals.
“We’re seeing a heightened state of arousal due to the combination of novelty, speed, and ease of cooking, which can be enhanced by using an air fryer.”;
A separate study by tech firm Philips also linked use to a sense of heightened excitement.
Sara Vaum, from Philips, said: “As the inventor of the air fryer, we’ve always been immensely proud of how many people have come to love and cherish our innovation.
“So we’re delighted to be able to christen this phenomenon ‘the air fryer flutters’.”;
