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Bumper £175k payday waiting for Dani Dyer’s lookalike sister Sunnie, 18 & key move to make to avoid ‘nepo baby’ critics

Published on April 26, 2025 at 06:59 AM

HER sister Dani forged her own career away from dad Danny when she appeared on Love Island – and won the show – back in 2018.

These days, she's a successful podcaster, a mum of three and fiancée of a Premier League footballer, and has countless endorsement deals to her name.

Dani Dyer's family posing in front of a Christmas ornament display.
As Danny Dyer's youngest daughter Sunnie (left) turns 18, we take a look inside her glam life and plans for the future
Selfie of two women in glamorous attire.
She's watched her big sister make a name for herself and step outside of their dad's shadow
Photo of Danny Dyer and his daughter Sunnie Dyer.
And now Sunnie has the chance to do the same – although she did say she is keen to follow her dad into the acting world
Danny Dyer and Joanne Mas with their daughters at the Happy Feet Two premiere.
Dani and Sunnie are two of Danny and wife Jo's three children

And now that younger sister Sunnie is 18, it seems she's set to make a name for herself as an individual – and not just as “Danny Dyer's daughter”.

Family matters

Sunnie is the daughter of star and wife Jo Mas, and has been joining her famous dad at various events in the run up to her milestone birthday.

She's also ventured into the TV world herself, with an appearance on ITV game show Big Star's Little Star back in 2015.

And during a Q&A session with her followers, Sunnie revealed she hopes her follows that of her famous dad's.

When one asked what she wants to do after , Sunnie – who looks incredibly similar to her older sister and is often mistaken for her when out and about – replied: “Acting hopefully and moving to LA!”

Acting dreams

And according to brand and culture expert Nick Ede, it's the “perfect time for Sunnie to make her mark” in the acting world.

“I can see her auditioning for TV shows like EastEnders but also for Netflix dramas too,” he told Fabulous Online.

Linda Carter (Kellie Bright) and Mick Carter (Danny Dyer) in a pub scene from EastEnders.
Danny is most well known for playing Mick Carter in EastEnders
Sunnie Jo Dyer and Danny Dyer at the Rivals after-party.
And it seems a career on screen could be in Sunnie's future too

Nick used ex winner as an example of someone who has made an impressive career jump from reality TV, as he said Sunnie could “aspire” to follow a similar path.

“If you look at stars like Amber, who are now bona fide West End musical stars, you can mix reality, influence and talent seamlessly.

“And I think this is what Sunnie will aspire to do.”

Taking on a cameo role on Albert Square could also be a profitable venture for Sunnie, with Nick estimating she could earn around £25,000 for a potential appearance.

If she was to go down the Netflix route, she could be in for a £100k payday, Nick said, depending on the show and the duration of the series.

Model potential

Another route Sunnie could choose to take is into the

Sister Dani knows a few things about that, having previously fronted her own ranges for online retailer In The Style.

And it was recently rumoured that PrettyLittleThing were in talks to snap up Sunnie to collaborate with them.

“She loves their clothes and it seems like a perfect fit, especially following the success of collaborative work with the brand,” a source told the MailOnline.

Woman in black top and jeans standing by a pool table.
It's been rumoured that PrettyLittleThing are eyeing up a deal with Sunnie
Woman in gold layered gown in a dress shop.
And she's no stranger to modelling clothes, having previously sported stunning prom dresses such as this for clothing brand Dress 2 Party

If Sunnie was signed up by PLT, she could expect to make around £50k, Nick guesstimated.

Reflecting on the potential career move, Nick said: “I think that she will be getting some nice endorsement deals coming to her from fast fashion and beauty brands wanting to jump on the Dyer bandwagon”.

Sunnie has also shown she's more than capable of modelling the clothes herself too, after teaming up with brand Dress 2 Party to showcase prom dresses for them.

Name of the game

But one thing she shouldn't do is rely entirely on her surname to take her places, Edward Coram-James, CEO of PR and SEO agency Go Up, stressed.

“If Sunnie wants longevity, she needs substance,” he said.

Suggesting she could “build skills” by studying fashion or honing her acting skills at drama school, Ed urged: “Don’t just throw your surname at a brand deal and hope it sticks.

“The public is over nepotism unless the nepo baby delivers!”

A man and two women posing in front of a Christmas decoration.
But a brand expert has urged Sunnie not to rely entirely on her famous family name
Dani Dyer and her sister posing together on holiday.
Sunnie and Dani look more than a little similar, and the younger sibling is often mistaken for her big sister when she's out and about

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