SHOPPERS are being warned about a new scam circulating on Facebook involving fake Bonmarché closing down sales.
Consumer champion Which? has uncovered seven promoting heavily on bogus websites.
These ads falsely claim that is going out of and encourage shoppers to take advantage of a “farewell sale.”
Which? discovered that the scam ads link to three different fraudulent websites, two of which were only registered in March 2025, raising red flags about their legitimacy.
The consumer group has reported the ads to ‘s parent company, , which is currently investigating.
Worryingly, some shoppers have already fallen victim, reporting that money has been taken from their accounts without any goods being delivered.
One victim believed they were buying from Bonmarché but ended up paying a company based in .
Lisa Webb, Which?'s consumer law expert, advises shoppers to be wary of deals that seem too good to be true.
She said: “If an offer seems too good to be true, unfortunately it probably is.
“If you're in any doubt about whether an offer is genuine, don't click on any links and visit the retailer's official website.
“If you spot any suspicious posts, you can report them to the social media platform and the National Cyber Security Centre to investigate.”
Shoppers looking to buy clothing directly from Bonmarché can do so online by visiting bonmarche.co.uk or by visiting their local store.
You can find your closest shop by visiting bonmarche.co.uk/storefinder.
and was sold to the Group in July 2002.
In January 2012, just before Peacocks went into administration, Bonmarché was sold to private equity firm Sun European Partners.
In October 2019, Bonmarché itself went into administration but was soon saved by Woollen Mill.
In November 2020, the Edinburgh Woollen Mill Group entered administration, citing the impact of repeated caused by the .
In January 2021, Purepay Limited purchased Edinburgh Woollen Mill and Bonmarché out of administration, followed by the acquisition of Peacocks in April 2021.
Bonmarché currently operates out of 225 UK stores.
How do I report scams?
If you think you have been a victim of a scam, you should report it as soon as possible.
There is no guarantee you'll get your back, but banks will often compensate you if you can show you did not know the money would leave your account.
You can forward scam emails to [email protected].
If you notice a website that doesn't look quite right, you can also report it to the National Cyber Security Centre by visiting ncsc.gov.uk/section/about-this-website/report-scam-website.
You should also contact your provider and report it to Action Fraud, which will give you a reference number.
You can do this online by visitingactionfraud.police.ukor by calling 0300 123 2040.
If you're in, report a scam through Advice Direct Scotland online by visiting consumeradvice.scot.
You can also report scams toScotland on 101.
If you need further help, contact Citizens Advice Scams Action by visiting citizensadvice.org.uk/consumer/scams/get-help-with-online-scams or call 0808 223 1133.
