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I tried Harry Kane’s knobbly sticks as England star takes on Gary Lineker with his own snack brand – here’s my verdict

Published on April 28, 2025 at 04:30 PM

SHOULD you put Harry Kane’s knobbly stick in your mouth?

, who knows even more about savoury treats than football, put Kane’s latest commercial venture to the taste test.

Harry Kane - Insane Kane crisps, Supplied images via Dan King,
SunSport's Dan King tried Harry Kane's new snack brand
LONDON, ENGLAND - MARCH 24: Harry Kane of England celebrates their second goal during the FIFA World Cup 2026 European Qualifier between England and Latvia at Wembley Stadium on March 24, 2025 in London, England. (Photo by Jacques Feeney/Offside/Offside via Getty Images)
Kane is looking to surpass fellow England legend Gary Lineker off the pitch
LONDON, ENGLAND - APRIL 26: BBC Presenter and Former Footballer Gary Lineker, looks on while presenting after the Emirates FA Cup Semi Final match between Crystal Palace and Aston Villa at Wembley Stadium on April 26, 2025 in London, England. (Photo by Michael Regan - The FA/The FA via Getty Images)
Kane has already surpassed Lineker on England goals, now he's targeting his crisp empire

And although the captain has surpassed Gary Lineker’s goal tally for the Three Lions, he won’t be beating the crisp-munching presenter in the supermarket aisles.

If you’re looking for a taste experience as potent as is in front of goal, you will be disappointed.

But the striker’s new line of “healthy”; snacks is perfectly pleasant and won’t scare the kids, much like the man himself.

A PITCH OF SALT

The pale yellow colour is neither enticing nor repellent, and the same can be said of the flavour. It does what it says on the packet: a little bit of salt, not too much (although the nutritional information shows this is the most salty of the three varieties). It’s fine.

I would probably want to dunk it in a dip of some kind, but that would defeat the object of choosing something that is allegedly good for you – or at least less bad than other snacks.

Rating: 4/10

Harry Kane - Insane Kane crisps, Supplied images via Dan King,
Kane has released three flavours, starting with A Pitch of Salt

SALT & VINEGOAAL

Another pun that even might turn down, but my favourite of the lot. You have to be prepared to overlook their appearance. They are horribly beige, but without the promise of the pure filth that comes with a similarly-coloured pork scratching.

I know my salt’n’vinegar. Although this doesn’t deliver the punch of the king of all versions – McCoys, ridged for your pleasure – there is a decent tang of malt vinegar.

Rating: 7/10

Harry Kane - Insane Kane crisps, Supplied images via Dan King,
Kane also released Salt & Vinegoaal

STRIKIN’ HOT

Let’s be honest here: baked knobbly sticks are basically Nik Naks by another name. So you are immediately putting them up against the supreme NN variety, Nice ’N’ Spicy. And much like Kane’s old club Tottenham, these really are a distant second best.

Again, the flavour is fine, but there’s just not enough of it. If you tell me something is going to be hot, I want to really feel that heat. A bit of spice lingers in the after-taste, but not enough to excite me.

Rating 5/10

Harry Kane - Insane Kane crisps, Supplied images via Dan King,
And finally, Kane has put together Strikin' Hot

OVERALL VERDICT

If you’re a parent looking for something to keep your kids quiet, without stuffing them full of salt and fat, then this could work (as long as you watch the portion size).

Children often don’t like strong flavours anyway and the football link might persuade them to overlook any disappointment in that aspect.

But if you’re planning a Bank Holiday weekend spread in the sunshine, there are tastier and cheaper ways to hit the back of the net.

Despite what Kane says on the back of the packets, they are not “insanely delicious”. Paying £2 per bag? That would be crazy.

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