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Shoppers ‘running’ as Home Bargains launch ‘skin-improving foundation’ for under £2 & the exact buy costs £15 in Boots

Published on April 09, 2025 at 08:29 AM

BEAUTY buffs have been sent into a frenzy after spotting a £14.99 foundation going for less than £2.

According to , the has launched ”skin-improving” that's going for over seven times more elsewhere.

Three tubes of Max Factor Miracle Pure skin-improving foundation in different shades.
Thrifty beauty buffs have given this foundation and impressive 4.1-star rating
Max Factor foundation tubes on display, £1.99.
Another bonus is the added SPF 30 – which is a must in everyone's skincare routine
Max Factor Miracle Pure Skin Improving SPF 30 Foundation, 30ml, £14.99. Product image with customer reviews.
While there are over 20 shades, Max Factor haven't launched enough deeper shades

At , the viral Max Factor Miracle Pure Skin-improving Foundation will set you back an eye-watering £14.99.

Meanwhile, the exact same product sells for just £1.99 at Home Bargains, saving you a fortune.

The , which has won an impressive 4.1-star rating on the brand's website, ”is clinically proven to care for skin while you wear it”.

In just one minute and with just a drop, the affordable find will plump your skin, ”letting your complexion benefit in five ways, with , firmness, elasticity, density, and suppleness”.

What's more, the advanced formula is infused with 89% skin-care ingredients, such as and , and provides a whopping 24 hours hydration.

The coverage is said to be buildable, which makes it perfect for both those who want a lighter, – and those who want to achieve .

Another bonus is the added SPF 30 – which is a must in everyone's skincare routine.

However, while there are over 20 shades, it's worth nothing that Max Factor haven't launched enough deeper shades, leaving many frustrated.

Online, the foundation has become a huge hit, with hundreds giving it the maximum five-star rating.

One fan of the product said: ”Goes on beautifully and evens out skin tone.

”I agree with some other reviewers that there are not enough colour choices but was lucky enough to find a perfect match with the Natural Rose shade.”

Another chimed in: ”Coverage is good and you can add a little more for extra depth without caking, glides on smoothly and quickly, leaves skin looking natural.”

”Use everyday, its been really kind to my skin and makes it look really hydrated,” a third Boots customer penned.

But not everyone's been leaving rave reviews, with one person warning the foundation only added years to their appearance.

”The product feels thick on my skin and difficult to blend, it does not leave me looking radiant (unlike my old Boots one).

”It makes me look , sits in the on my face and the coverage is not great.

”I'm really disappointed as I thought this would be a good replacement. Back to the drawing board I guess.”

Someone else gave the buy just three stars, writing: ”This is more like a slightly rather than a foundation.

”Very little coverage. It's very sheer. It's OK I guess, but not what I was looking for at all.”

Informing fellow make-up fans about the epic offer, one Home Bargains customer took to to share .

Magdalena Górska wrote on the Extreme Couponing and Bargains UK group: ”Home bargains £1.99 (Boots £14.99).”

Since being shared online, her post has racked up close to 630 likes in less than 24 hours, with over 180 people flooding to comments.

One exclaimed: ”This is my go to foundation, bargain!”

”So running there!” another was keen to snap it up.

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