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Iconic British car firm ‘undergoing major reshuffle’ days after axing hundreds of jobs in bid to survive

Published on April 17, 2025 at 10:45 PM

A MAJOR British car firm is undergoing a reshuffle days after axing hundreds of jobs in a battle to stay alive.

The Lotus Group, located near Wymondham, , is preparing to bring its back under one roof as part of a major reorganisation.

Two Lotus electric vehicles in a showroom.
The move, described as a “strategic transaction”, will see Lotus unite its operations and financial results into one single business
Workers assembling an electric SUV on a factory assembly line.
Online car sales, rising operational costs, and the shock introduction of new US tariffs have rocked the industry
Workers assembling an electric SUV on a factory assembly line.
Lotus Technology, which has operated separately since Geely’s involvement in 2017, will absorb the remaining parts of the company

As reported by Car Dealer, current owner Geely International has triggered a 2023 agreement which forces Lotus Inc to buy back 51 per cent of Lotus Advanced Technologies.

The move, described as a “strategic transaction”, will see Lotus unite its operations and financial results into one single business.

The buyout will be a non-cash deal, based on a pre-agreed price set in a Put Option Agreement signed last year.

The green light depended on selling over 5,000 cars in 2024, a target the firm has already smashed.

Lotus Technology, which has operated separately since Geely’s involvement in 2017, will absorb the remaining parts of the company.

Currently, Geely owns 51 per cent of Lotus, with the other 49 per cent held by group Etika Automotive.

Qingfeng Feng, Senior Vice President of Geely Holding Group and CEO of Group Lotus, said: “This acquisition marks a critical milestone in our strategic journey to fully integrate all businesses under the Lotus brand.

“It will strengthen brand equity and enhance our operational flexibility and internal synergies.

“We are confident that the transaction will create substantial long-term value for our shareholders.”

The deal is expected to be completed in 2025.

It comes just days after the brand revealed it would axe up to 270 , blaming “volatile” market conditions and growing pressures from global trade tensions.

Online car sales, rising operational costs, and the shock introduction of new US tariffs have rocked the industry.

President 25 per cent tax on imported , which kicked in from April 2, has piled extra pressure on British manufacturers.

The UK sends about a sixth of its cars to the US every year, worth £8 billion, including popular models like ,, and .

Prime Minister has vowed support for the sector but concerns still run deep among workers and manufacturers.

A spokesperson for Lotus said: “The proposed restructuring is vital to enhance our competitiveness in today's market.

“has announced a proposed business restructure to ensure sustainable operations, amid volatile and evolving market conditions including the and shifting consumer demand for sports cars.

“The company plans to increase synergies across the wider Lotus brand and with its largest shareholder and technology partner, Geely Holding Group.

“It will look at greater resource sharing and collaboration in technology, engineering, and operations.”

Despite the shake-up, the firm insists it remains “committed to the UK” and its historic headquarters.

Electric SUV on assembly line.
The deal is expected to be completed in 2025
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