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Millions of TVs to lose popular feature in DAYS – and owners warned it’ll affect other home gadgets too

Published on April 26, 2025 at 06:30 AM

LG TVs are set to lose the Google Assistant feature at the end of the month as the voice assistant gets pulled into retirement.

is replacing the longtime with an AI-powered successor, called , across all its gadgets and apps.

LG TV showing Claude app interface with various streaming apps and shows.
LG began telling customers at the beginning of the month that Google Assistant would disappear from devices on 1 May
Smartphone screen displaying various AI chatbot application icons, including Claude.
LG has chosen to adopt Microsoft's AI assistant Copilot over Google rival Gemini

This includes third-party TVs, such as LG and , which removed the Google feature at the beginning of March.

LG began telling customers at the beginning of the month that

While the voice recognition service enabled through the microphone button on the remote will still be available, it will be handled by LG's own voice assistant.

It means users won't be able to use it in relation to their other Google Assistant devices.

So using to control your TV through a Google smart speaker will no longer be possible.

That change will be permanent too, as LG has decided not to adopt Google's smarter AI assistant, Gemini.

LG will instead pick up AIassistant called – meaning TVs won't be compatible with Google smart speakers.

For example, Copilot can't talk through Google's smart home speakers, but Gemini could.

This is expected to bring disruption to some households' smart devices network.

Customers have complained about the switch on , saying LG shouldn't be able to remove a feature that was available when they purchased their televisions.

“I wonder if we can get some compensation since they are taking away a feature that they advertise with the TV,” one user said on Reddit earlier this month.

“It’s the only reason why everyone on here bought an LG OLED, for the Google Assistant.”

Last month, Google announced it would be phasing out its Google Assistant by the end of the year.

It will remain on home devices, like Google speakers and displays, for now.

The voice assistant, which has been around since 2016, is being replaced with Gemini – Google's smarter,AI-fuelled voice assistant.

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