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However, the firm fell into administration last year.
So now the WSC have made the change to Halo, one of the UK's fastest-growing businesses.
A World Snooker Tour statement said: “A privately owned, founder-led team, Halo builds ITSM, PSA and CRM software products which go far beyond providing a quick fix, with a people-first approach.
“Within the industry, Halo has built a reputation as a pioneer of efficiency and performance.”
Halo already have partnerships with McLaren in Formula One and Premier League side Ipswich.
And the new deal is part of snooker's move away from controversial partners which has previously included tobacco company Embassy for many years before a host of bookmakers including 888.com, Betfair, Dafabet and Betfred.
The switch to Halo also went down well with snooker supporters.
One said: “WST talking to a CRM company. About b****y time!”
Another wrote: “Great for snooker.”
A third added: “It’s a good move to be partnering with a different sector I think.”
And a final user commented: “This is a welcomed change from the betting companies. Was hoping Johnstone Paint would sponsor and give everyone funky waistcoats, but this'll do.”
Halo sponsor Ipswich and McLaren
List of all-time Snooker World Champions
BELOW is a list of snooker World Champions by year.
The record is for the modern era, widely considered as dating from the 1968-69 season, when the World Professional Billiards and Snooker Association (WPBSA) took control of the sport.
The first World Championships ran from 1927 – with a break from 1941-45 because of World War II and 1958-63 because of a dispute in the sport.
Joe Davis (15), Fred Davis and John Pulman (both 8) were the most successful players during that period.
