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M&S launching its own first-ever ‘Dubai-style’ chocolate bar with a HUGE twist in hours

Published on April 22, 2025 at 10:12 AM

M&S is launching it's own version of the viral Dubai-style chocolate in just hours, but there's a huge twist.

After a bumper bank holiday weekend ofhunts, family get-togethers and i, many of us have likely had enoughto last a year.

M&S logo
Pistachio fans better set their alarms for the launch of M&S' new chocolate bar
Illustration of M&S The Big Daddy chocolate bar, featuring a whale.
The new bar is an update on the Big Daddy
Stack of milk chocolate bars filled with pistachio paste.
The chocolate has a crunchy pistachio layer

But for, keen to get another fix of tasty goodness, to tantalise your taste buds.

The upmarket supermarket's twist on chocolate is actually an update on thethat had shoppers in a frenzy in 2024.

Like the Big Daddy, this new chocolate treat has layers of thick milk chocolate, gooey sweet and salty caramel and a light and crunchy biscuit crumb.

However, it will also have a brand new , inspired by the hugely popular .

The scrumptious treat will land on shelves tomorrow, April 23, so shoppers better set their alarms to avoid missing out.

And based on how popular have been, it is safe to say that the M&S product is likely to fly off shelves.

The posh supermarket has said it developed the new chocolate bar over nine months “to ensure absolute perfection.”

The Big Daddy was priced at at £6.75 for a 300g bar which served 10 people when it hit shelves last year.

raved about the product, calling it the “best chocolate bar ever.”

The Big Daddy Pistachio will be pricier than the original bar, costing £8.50 for a big 280g bar.

Although this may seem expensive, it is still much cheaper than the original Dubai chocolate, that the M&S bar is based on.

Thehas gone viral on social media over the past few months, with videos on the pistachio filled snack amassing over six million views.

The indulgent chocolate bar, which has a green filling made from pistachio and a traditional Arab dessert called Knafeh, often comes with a hefty price tag, with single bars retailing online for more than £20.

Since the treat went viral, many retailers have launched their own versions of the bar, at much cheaper prices.

M&S director of product development Kathryn Turner said: “We've seen the pistachio trend explode in the past few months, both on restaurant menus and on social media, so it's a real focus for us as one of our top flavour this year.

“For example, our new was flying off the shelves well over a month before Easter, while shoppers were snapping up 5,000 jars a day of our top-quality Collection Pistachio Crème when it launched – that's 7 jars every minute.

“In fact the pistachio creme has been so popular that we're now bringing it back all year round!”

M&S has also teased more “exciting pistachio launches” in the coming months, including chocolate, cookies, desserts and even a Pistachio and Honey Baking Feta.

of the Dubai chocolate was so popular that it initially sold out in just 84 minutes.

Shoppers were queuing up outside stores to nab the bar, with Lidl even having to put a, due to its popularity.

Meanwhile has been -style chocolate for just £5.

The bar is available online but you'll have to pay a delivery charge.

Those happy to spend a bit more can try .

It's on sale at , and direct off the Lindt website for £10.

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