SoftOrbits is a software development company founded by Eugene Ustinenkov in 2006. The team started as a small startup focusing on image data processing tools and quickly grew into one of the niche-leading companies with over a million yearly downloads, 300,000 users, and overwhelmingly positive Trustpilot ratings.
Recently, the team added several AI functionalities to its image editing utilities, resulting in over a 20% increase in downloads. Amidst the backlash of AI usage in image generation, https://www.softorbits.net/ has found its own unique way to implement the technology and ensure that even the most skeptical professional photographers will still stick with the team’s product.
As Ustinenkov explains, advertising and selling an image editing tool that offers AI capabilities has become rather difficult considering all of these factors. Despite that, ignoring AI is a guaranteed way to lose any relevance in today’s industry — so what do you do?
SoftOrbits addressed the issue by contacting professional photographers and implementing AI that fits their needs and doesn’t aim to replace them. SoftOrbits utilities may offer to remove backgrounds, fix lighting, or deal with other menial tasks, but they aren’t focused on generative features, which appeals to customers.
What helps SoftOrbits’ utilities featuring AI functionalities stay so popular is the company’s uniquely deep expertise in the field — for the last 19 years, the team has developed simple, user-friendly tools that are designed to save time and deal with difficult and annoying technical tasks. That includes batch-processing photos, converting formats, denoising and deblurring pictures, and many other things.
“We were always focused on user comfort and convenience, so we value the automation that AI can provide. To be honest, the technology is unparalleled and exciting, even if it is still in its early days and it has a few issues. We aim to work with it further and use it to help our clients get the results they need even quicker and easier,”; says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
SoftOrbits has already implemented AI features into seven of its utilities, and the team plans to expand on this and find new unique uses for the technology in the future. However, that isn’t the only priority for the company at the moment. There are multiple ways to increase convenience for customers, and that includes changing the distribution model. Right now, SoftOrbits is considering switching to SaaS to remove hardware requirements and become fully available to users 24/7.
“We have been thinking about it for a very long time, but now we are finally moving in that direction. While becoming a SaaS company requires a lot of time and effort, we are willing to put it in because we are convinced this is the only correct way to provide our services in the future,”; says Hannes Jansen, writer and editor at SoftOrbits.
Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at [email protected] or visit softorbits.net.
