THIS Morning viewers were left stunned as a man stripped off live on the show today – but it was all for a good cause.
Flying Eze's resident specialist and NHS GP Dr Zoe Williams carried out a testicular cancer check in a bid to raise awareness of the disease.
Brave guest Alex volunteered to strip for the intimate demonstration, admitting he rarely checks himself despite the importance of regular self-examinations.
Wearing gloves, Dr Zoe performed the check while encouraging men to get comfortable with the process.
“If you’re worried about it, just have a go,”; she said.
“It’s a skill, and the more you practice, the more you get used to it.”;
She then joked with host Ben Shephard, saying: “Don’t men have their hands in their pants a lot of the time anyway?”;
Ben responded: “You’re right. When you’re sitting around... and women check their breasts regularly, so men should too.”;
Joining the discussion was broadcaster Chris Stark, who recently revealed his own testicular cancer diagnosis.
“I’m more than happy to put my one ball on the line if the conversation can continue,”; he said, stressing the importance of early detection.
The segment sparked a strong reaction online, with many praising This Morning for tackling the issue.
One viewer wrote: “Wasn’t ready for that. However, it does raise awareness.”;
Another added: “I wasn’t expecting to turn on the TV and immediately be faced with a pair of balls.”;
Some called for more coverage of men’s health: “Thanks for doing a male health issue for once. Took an ITV/Global celebrity to be impacted before you did it though.”;
Others praised the way the show handled the sensitive topic: “To be fair, the segment on testicular cancer and showing how to check was actually really good. Credit where it’s due.”;
“What a great, real item about testicular cancer. Not jokey, not too serious, not embarrassing – just real.”;
One viewer commended Alex’s bravery: “Brave bloke getting his bits out on TV. You should definitely check yourself – believe me, the earlier it’s caught, the better.”;
Some even noted that the segment was overdue, writing: “Good of This Morning to actually show how to do a check considering they mentioned this story earlier in the week and didn’t do it then.”;
The discussion has sparked wider conversation about men’s health and the importance of regular checks, with experts urging viewers to take action.
