TOPSHOP is coming back on to the high street as boss reveals new website will launch later this year.
ASOS – which four years ago – has signed a deal to sell the clothing in a number of its partner stores.
It comes as chief José Antonio Ramos Calamonte is preparing for the launch of .com, the first step in the brand branching out and becoming more independent.
Speaking yesterday morning he said: “The first step of this comeback is topshop.com.”
This will be a standalone website, which will exclusively sell the legendary brand's clothing and is expected to launch in the second half of the year.
The retail boss was also quizzed about whether or not Topshop would ever return to the high street, where he revealed the clothing would be sold in other retailers' stores.
He said: “I'm not talking about a standalone store. We haven’t ruled out anything. Of course not”;.
Topshop has not had a physical presence in the UK since 2021, aftersnapped it up following the collapse of Sir Philip Green’s Arcadia empire in a £330million deal.
Since then customers have only been able to shop the clothing via the ASOS website.
But a big shift came when Bestseller, thegiant behind Jack & Jones, bought a 75% stake in the Topshop and Topman brands.
Since then, Topshop has been dropping hints about a return.
Last week in a post,simply said: “We’ll see you IRL in August”;.
The cryptic teaser sent fans into a frenzy which one writing: “Mother of GOD. This is actually going to make my year.”;
Another said: “This has to happen,”; while a third added: “Absolutely buzzing.”;
In March, the brand posted a message saying: “We missed you too,”; along with screenshots of media speculation about its possible return to stores.
Further details on Topshop's return to the high street are expected in the coming months.
WHAT HAPPENED TO TOPSHOP?
The rise of e-commerce and the shift in consumer behavior towards online shopping caught the brand off guard.
While competitors like and H&M quickly adapted to the digital landscape, Topshop struggled to keep pace.
Additionally, the brand faced criticism for its model, which became increasingly scrutinised for its environmental impact and labour practices.
The rise of more ethical and sustainable fashion brands further eroded Topshop's market share.
Financial troubles began to surface within the Arcadia Group, exacerbated by and personal scandals.
In 2019, Arcadia Group entered a company voluntary arrangement (CVA) to restructure its debts, leading to the closure of several Topshop stores.
