TWO of the UK’s biggest retailers are jumping on the viral Dubai-style chocolate trend – and new arrivals have already proven a hit with shoppers.
Marks & Spencer and Iceland are both stocking up on more of the indulgent, Middle Eastern-inspired treat.
Marks and Spencer and Iceland have unveiled their latest Dubai sensations.
on April 23 – a chunky milk chocolate bar packed with pistachio filling.
Priced at £8.50 for 280g, it’s a spin-off on last year’s Big Daddy, the milky chocolate bar which took the UK by storm.
M&S even teased the release of the chocolate – which took nine months to develop – live on This Morning and across social media.
“The best things come to those who wait, right?… Let us take you back to last summer, when our OG Big Daddy was hailed the UK version of THAT viral chocolate bar… well… for those who tuned in to ITV's This Morning TODAY, you MIGHT know what we are talking about,” the post wrote.
Meanwhile, Iceland is also jumping on the trend, with two Dubai-style chocolate bars now in stores.
The Nelino Dubai-Style Chocolate (£2 for 62g) and Bolci Dubai Chocolate (£5 for 100g) both feature a luxurious pistachio cream filling and kadayif pastry.
Iceland is the first UK retailer to stock Nelino’s version, while Bolci’s Turkish-made treat is also available at Morrisons.
These new arrivals are already proving a hit.
Within just a few days, the tablets have been “already delivering impressive volumes”, said Harry Weston, senior project development manager for ITEX Food in a LinkedIn post.
“This new line is a great addition to our growing Dubai chocolate portfolio.
“It delivers exceptional value to shoppers looking for something indulgent, different and affordable,” he wrote.
Indeed, Nelino's tablet is much cheaper than other Dubai-style chocolates available in supermarkets.
Lindt's version, which is sold in Sainsbury's, Waitrose and Ocado – is
£10 for 145g.
