MCVITIE'S boss has divided opinion by saying people have always eaten chocolate digestives incorrectly.
About 80 million packets are made every year, with all of the chocolate made in Greater .
Anthony Coulson, general manager in Stockport, said the teatime staple was originally meant to be eaten with the chocolate-covered side facing down.
“It's the world's most incredible debate, whether you have the chocolate on the top or the chocolate on the bottom,” explained Mr Coulson, who admitted he was a chocolate-on-top man.
The factory opened in 1917, with the chocolate digestive launched eight years later, about a quarter of a century after the plain variety.
The name was inspired by the belief that the baking powder in the recipe would help with digestion.
And although people might think of the chocolate digestive as being topped with chocolate, the company has said that as the plain biscuits pass through a “chocolate reservoir”, the chocolate actually coats the underside of it.
Lynn Loftus, who has worked at the factory for 36 years, called the biscuit “timeless”, adding that she thought it would be around for many years to come.
Craig Leech, who has worked at McVitie's for 21 years, started off in the factory by putting the chocolate on top of the biscuits.
“I just come in with a positive attitude. I know the people and the products inside out,” said Mr Leech, who is now a planning manager for the refinery.
Alix Knagg, who has been working there for six months, said the chocolate digestive was “still a great product 100 years on”.
Consumers have been quick to respond to the newsand one exclaimed: “I've got to 55 years of age without ever thinking about whether the chocolate should be on top or at the bottom.
“Not happy though that I've missed out on the ‘world's most incredible debate'.”
Another added: “But the image on the packet has chocolate side up. Even in the adverts.
“They'll be saying pizza is being eaten upside down soon.”
“I solve the problem by never eating one at a time and “sandwiching” 2 together, either chocolate to chocolate or biscuit to biscuit.
“Go on, do it, you know you want to!” joked a third.
Meanwhile, London’s most famous landmarkswere lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives.
The Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie.
Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks.
The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry.
Next up in the celebrations – The McVitie’s Chocolate Digestives Experience – will open in this May.
Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers’ dream with bonkers bakes, must-have merch and Digestives-themed art.
Entry is free, and it’s open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus.
Other Choccy News
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