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I was on Strictly Come Dancing – now I’m on OnlyFans and make more in a month than I was paid for the show

Published on April 10, 2025 at 08:13 AM

STRICTLY Come Dancing star John Whaite has revealed he makes more money in a month from OnlyFans than he ever did for taking part in the show.

, 35, in 2021 after ever to take to take to the dance floor.

Portrait of John Whaite backstage at the Utilita Arena Birmingham.
John Whaite has said he gets made more on OnlyFans than he did on Strictly
Man taking a selfie in a bathroom.
The TV star revealed he is back on OnlyFans earlier this year
Johannes Radebe and John Whaite dancing.
John and Johannes Radebereached the final of Strictly Come Dancing in 2021
Portrait of John Whaite wearing a baker's apron.
A fresh faced John found fame on family show, Bake Off

The TV star, who won wholesome show in 2021, revealed early this year how he is back to stripping off and .

He went onto reveal how after , saying “that river ran dry”.

John has now revealed that he is raking in the cash, so much so, he has earned way more than his Strictly pay cheque.

Unlike other celebrity reality TV shows, the , and the stars all get paid the same and can't command huge fees.

Each celebrity is given a standard £25K payment for signing up, if they make it until the end of October this then rises to £40K.

Any star that makes it to the quarter-finals sees their fee jump to £60K and that figure then climbs to £75K if they make it to the semi-finals and the final – the Strictly winner gets £100K.

So, when John was asked by a fan about how much he earns on Only Fans, his reply was: “A lot. I earned more last month than I got paid for Strictly.”

This means he is taking home around £75K a month from the adult only site.

RETURN TO ONLYFANS

at the beginning of the year, as he needed cash to “put food on the table” and that he was providing a “service” that brings a “bit of cheeky joy”.

He said: “I’ve had a lot of DMs about why I’ve re-joined OnlyFans, when I regretted it last time.

“Firstly, I think it’s important to remember that who we are, or at least little parts of us, can change.

“I for one don’t want to live my life stuck in a steadfast template that restricts my next move.

“Secondly, I enjoy performance. I enjoy being a show off. I enjoy building my body and celebrating the results.

“That’s not for everyone, and that’s ok – if you don’t like meat just walk on by the butcher’s shop.”

The star, who also bakes for a living through his company Ruff Ruff Brownies, continued: “Last time being on OF didn’t gel with my role on daytime television.

“But I quit the TV industry 18 months ago and haven’t looked back.

Instagram post showing John Whaite's response to a question about his earnings.
The star revealed he was raking in the cash
Back view of a muscular man with tattoos.
John's OnlyFans content has proved lucrative for him

“I had an incredible 12-year-long career and achieved some extraordinary milestones that I’ll proudly take with me to the grave.

“I loved it (mostly) while it lasted, and made some wonderful friendships which I’ll cherish, but that river, for me, had run dry. It didn’t set me alight anymore.

“Since launching @ruffpuffbrownies and seeing how successful an enterprise can be with nurture and care, I’ve learned about business – creativity, marketing, overheads, margins – all sorts of things that were once alien to me.

“I’m treating my OF career as precisely that – business.

“It cycles money into the economy, it puts food on my table, it gives some people a little bit of cheeky joy – it’s a service.”

John ended his post by asking disapproving fans to unfollow him.

John Whaite on the Great British Bake Off using a hairdryer on a cake.
John shot to fame as a fresh-faced 23-year-old on Bake Off

FINDINE FAME

, aged 23, while studying law at University.

He went on to train at the prestigious Cordon Bleu restaurant and took on various TV roles on , Chopping Block and Steph's Packed Lunch.

during the allowed him to train and beef up, and he was then chosen to take part in .

in 2021 but lost out to actress .

John Whaite and Johannes Radebe dancing on stage.
The baker made it to the final of Strictly 2021
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