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Primark shoppers are racing to nab the ‘best Joseph Joseph dupe’ they’ve ever seen & it makes doing washing MUCH easier

Published on April 02, 2025 at 08:21 AM

‘One of each please,’ shoppers race to Primark for adorable cosy homewear

BARGAIN hunters are racing to get to Primark, desperate to nab the ‘best Joseph Joseph dupe.

So if you’ve got luxurious taste, but don’t have the funds to match, then fear not, we’ve got you covered.

People walking in front of a Primark store.
Primark shoppers are running to get to their nearest store, eager to get their hands on the new Joseph Joseph dupe
Primark Home dual laundry hamper box.
Not only is it much cheaper, but it makes doing laundry easier too
Double laundry hamper with light and dark compartments.
It has two separate compartments, one for lights and one for darks
Person placing laundry basket into a larger laundry separation basket.
It's strikingly similar to Joseph Joseph's luxury buy

While the Tota 90L Ecru Laundry Separation Basket from Joseph Joseph retails at a whopping £110, thankfully Primark has come to the rescue with a purse-friendly alternative.

So if the thought of spending more than £100 on a washing basket sends shivers down your spine, don’t fret, as Primark’s new Dual Laundry Hamper is much cheaper at just £18 – yes, you heard that correctly.

A first-time buyer, who is preparing to move into her first property this month, took to social media to show off her new Primark Home buy, and it’s left people gobsmacked.

Posting online, the content creator gave her viewers a close-up look at her bargain buy, and not only does it look great, but it’s sure to make doing the washing so much easier too.

Alongside a clip of her Dual Laundry Hamper, which has two separate compartments, one for light coloured washing and one for darks, the savvy shopper penned: “Joseph Joseph dupe? £110 vs £18.”;

She then beamed: “Laundry is about to be so much easier.”;

Thanks to this £18 buy, which is £92 cheaper than the popular product from Joseph Joseph, and has been hailed the ‘best Joseph Joseph dupe’, long are the days of sifting through and separating your washing into piles.

With this high-street find, which we’re sure will sell out fast, putting your dirty clothes in the washing machine has now been made easier and quicker.

If you want to save yourself some cash and get this brilliant dupe, you can use Primark’s store availability tool to check if this laundry hamper is available in your nearest store.

This young woman claimed that she “constantly refreshed the website until it was available”; and then drove two hours to try and find it.

I'm a mum-of-12, I've found the perfect Nike dupe sportswear for just £4.50

While she was “close”; to buying the Joseph Joseph Laundry Basket, she claimed: “This answered all my prayers.”;

Primark shoppers beam

But you’ll need to get down to your local store fast if you want to get your hands on it, as the TikTok clip, which was posted under the username @ourfirsthome37, has clearly left many open-mouthed.

Why is Primark the place to go to for bargains?

JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.

  • They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
  • They “do very little advertising”
  • While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
  • And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.

For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.

It was posted just one day ago, but has quickly amassed 204,600 views and 3,353 likes.

Not only this, but it’s also racked up 1,161 saves and 3,400 shares.

Social media users were impressed with the dupe, which looks practically identical to the original, and many eagerly flocked to the comments to express their thoughts.

I need it immediately

TikTok user

One person said: “Just bought this, thank you!”;

To this, the content creator replied: “I’m glad we’re not the only people obsessed with a washing basket.”;

More winter laundry tips

Tackling laundry in the winter can be a challenge, but these handy tips can help you stay on top of it:

  • Use a Dehumidifier: Place a dehumidifier in your drying area to speed up the drying process and prevent dampness.
  • Spin Cycle Boost: Run an extra spin cycle on your washing machine to remove excess water from clothes, reducing drying time.
  • Indoor Drying Rack: Invest in a good-quality indoor drying rack and position it near a radiator or in a well-ventilated room.
  • Tumble Dryer Balls: Add tumble dryer balls to your dryer to help clothes dry faster and reduce static cling.
  • Space-Saving Hangers: Use space-saving hangers or a retractable washing line to maximise indoor drying space.
  • Microfibre Towels: Lay microfibre towels over your drying rack to absorb extra moisture from hanging clothes.
  • Partially Dry Outside: On dry days, hang clothes outside for a short period before bringing them in to finish drying.

These hacks can help you keep your laundry routine efficient and your clothes fresh, even during the colder months.

Another added: “Never ordered anything quicker.”;

A third commented: “Thank YOU, I was just about to buy the other one. Ordered this as soon as I saw this.”;

At the same time, someone else penned: “I need it immediately.”;

Meanwhile, one user shared: “Looks like it has more space than my Joseph Joseph one.”;

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