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Krispy Kreme bringing back popular discontinued doughnut from TODAY after customer backlash

Published on April 22, 2025 at 01:31 PM

KRISPY KREME has announced a fan favourite flavour is returning today.

The US doughnut company has revealed its popular raspberry glazed option will once again be available from UK locations.

A bitten-into glazed raspberry-filled doughnut and three raspberries on a pink background.
Krispy Kreme announced the return of a popular flavour after it was discontinued last year

The jam-filled treat was first discontinued in November 2024, causing a stir among sweet-toothed customers.

Fans took to to demand the return of the popular flavour.

Krispy Kreme said its customer service line had been inundated with requests to reverse the decision.

Even begged the brand not to axe her favourite flavour on .

And now the tasty is returning to locations across the UK and Ireland from today.

The flavour is back by popular demand thanks to a nationwide public vote – dubbed “The Great Doughbate”.

This poll took place in Krispy Kreme shops and across social media between March 17 and 23.

Fans were given the opportunity to decide which discontinued favourite flavour to bring back.

The Glazed Raspberry was pitted against another fan favourite, .

However, the fruity flavour won out with the British public, receiving 66% of the total votes.

“The nation voted, protests erupted, and friendships were put to the test,” the sweet treat company wrote in an Instagram post announcing the product's return.

“The ultimate battle – Jam vs. Custard – divided doughnut lovers across the country.

“But now, the people have spoken, the votes are counted, and only one flavour stands victorious…Glazed Raspberry is officially back at Krispy Kreme.”

Krispy Kreme says its flagship location at Oxford Street, , also saw voters taking actions into their own hands.

The brand reported that one passionate protester even threw a fistful of raspberry jam into the face of its new MD, Guy Meakin.

In response to the poll, the Managing Director said: “OK, you jammy dodgers! Cease your raspberry revolt.

“We have heard your pleas, counted the votes and made the call – the Glazed Raspberry will return on 22nd April.”;

The Glazed Raspberry doughnut is now available for a limited time in all Krispy Kreme shops across the UK via Nationwide Delivery from.

So hurry and get your £2.65 treat before they're all sold out.

And if you're a passionate Krispy Kreme fan, you can show your love with .

The flavour return comes after was released for a limited spring run.

DALY CITY, CALIFORNIA - MAY 12: In this photo illustration, a Krispy Kreme glazed doughnut is shown on May 12, 2022 in Daly City, California. Krispy Kreme reported strong first quarter earnings with net income of $4 million compared with a loss of $3.06 million one year ago. (Photo Illustration by Justin Sullivan/Getty Images)
Krispy Kreme fans voted on which discontinued flavour would return, with the jam-filled option winning out (stock image)
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