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Lidl announces major price slash with bakery products selling for even CHEAPER after scooping gong

Published on April 24, 2025 at 02:54 PM

BAKED goods at Lidl have been reduced in price, with some selling for as low as 29p.

These price reductions have come in celebration of being crowned the number one in-store .

Exterior view of a Lidl supermarket.
Lidl is a popular discount supermarket chain which is headquartered in Germany
A croissant.
The All Butter Croissant from Lidl is weighing in at a delicious 59p from previously being 65p
Chocolate pastry twist.
The popular chocolate twists have been slashed to 69p from 75p
Custard tart in a foil cup.
Lidl's Pastel de Nata now costs 69p instead of 75p

They include range of the store's much-loved , including their All Butter Pain Au Chocolat, Pastel de Nata and Chocolate Twist, which have been slashed to 69p from 75p.

are across 11 of the bakery treats, as well as breads like the Petit Pain and White Crusty Roll now available at 29p each instead of 32p.

Nutty goods like the Pain Aux Raisin, Almond Croissant and Maple and Pecan Plait are also on sale for 69p.

The Apple Turnover will be available from tomorrow April 25, also for 69p.

ranking as Britain's number one bakery store is according to an online survey carried out in February this year, where around 2,000 adults around the UK responded.

The accolade has come with increasing its popularity, even on TikTok as content creators have made Lidl bakery tasting videos for viewers.

Canadian influencer Matt Giffen captioned one TikTok video of him trying the pastries, writing: “Lidl bakery might've just changed my life forever.”

“Lidl bakery” has also gained popularity on the internet, where Google searches for the term jumped 31% between February and March this year.

The supermarket chain is part of multinational retailer The Shwarz Group, one of Europe and the world's largest food retailers.

Lidl currenty operates around 12,350 stores around the world, with goods distributions in 31 countries.

In 2023, the store achieves sales of 125.5 billion euros.

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