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Lidl’s own viral ‘Dubai chocolate’ to hit shelves across UK in DAYS after selling out on TikTok shop in just 84 minutes
Lidl’s own viral ‘Dubai chocolate’ to hit shelves across UK in DAYS after selling out on TikTok shop in just 84 minutes
Published on March 27, 2025 at 12:00 AM
LIDL’S viral Dubai-style chocolate is finally hitting shelves across the UK after selling out online in just 84 minutes.
Shoppers went wild when the £3.99 pistachio-packed J.D. Gross Dubai Chocolate first dropped on Lidl’s TikTok Shop, with a jaw-dropping 72 bars snapped up every minute.
The bar features a creamy pistachio centre, inspired by Knafeh, a traditional Arabic dessert made from fine pastry and nutsThe online hype has helped Dubai-style chocolate become one of the biggest sweet trends of the year
A whopping 6,000 bars were snapped up in just over an hour.
Now, fans who missed out can breathe a sigh of relief as the viral sensation lands in Lidl stores nationwide this Saturday, 29th March.
The indulgent 122g bar will cost just £3.99 with the Lidl Plus app, or £4.99 without, making it the most affordable Dubai-style chocolate bar in any UK supermarket.
It’s nearly three times cheaper than some big-name alternatives. Swiss brands have sold similar bars for as much as £10, and some limited editions have even appeared online for up to £15.
The bar features a creamy pistachio centre, inspired by Knafeh, a traditional Arabic dessert made from fine pastry and nuts.
It’s then wrapped in smooth milk chocolate for the ultimate indulgence.
Foodies and chocoholics on TikTok have been going mad for the bar, calling it “absolutely delicious”;, “10/10”;, and “a must-buy”;.
One fan even commented: “So good! Please stock this all year round!”;
The online hype has helped Dubai-style chocolate become one of the biggest sweet trends of the year.
Over 300,000 TikTok posts now feature the viral treat, with fans across the globe giving it glowing reviews.
Lidl’s first drop, a limited run of 6,000 bars, sold out within 84 minutes of launching on March 22, with fans left scrambling for more
A Lidl spokesperson said: “This momentous occasion marks Lidl’s second foray into TikTok Shop.
“As love for the coveted chocolate sensation continues to grow, this latest drop is set to be even bigger.”;
“Now, as love for the coveted chocolate sensation only continues to grow, this latest drop is set to be even bigger.”;
Other UK retailers are now scrambling to keep up.
Supermarkets like Waitrose, M&S, and Morrisons have all jumped on the Dubai chocolate bandwagon.
Waitrose recently began stocking the Lindt Dubai Style Chocolate bar but had to impose a two-bar-per-customer limit due to overwhelming demand.
A sign in one store read: “No more than 2 bars per person please... because we want everyone to have the chance to enjoy our delicious chocolate.”;
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar
Consumer reporterSam Walkerreveals how to cut costs…
Go own brand –if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around– if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers– supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars– most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
Lidl’s first drop, a limited run of 6,000 bars, sold out within 84 minutes of launching on March 22, with fans left scrambling for more
Super Admin
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